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Corning and Samsung form joint venture to combine ‘Lotus Glass’ with OLED displays
Fri. Feb 3, 2012 06:00 PM
Samsung and Corning — best known for its Gorilla Glass products — announced a new joint venture this week that will manufacture specialty glass substrates fo…Read More
Event Marketing Plans, Solutions, and Strategies

Win Brand Loyalty with a Strategic Event Marketing Plan

Actively engage consumers and drive greater loyalty to your brand through innovative events. MarketStar helps you differentiate your value through interactive presentations that make your brand stand apart from the competition by using unique event marketing strategies.

Differentiate Your Brand

In today’s world of retail, more companies are competing for fewer dollars. Making a brand stand out in this environment has never been more challenging. The right event is an impactful way to separate your brand from the competition.

I need help…

  • Building momentum for my brand through sponsorships, grand openings, new brand or product launches, and other public activities.
  • Executing pre-publicity promotions to support my event and carry on buzz for my brand long after the event is over.
  • Developing “launch” parties or retailer loyalty programs that build affinity for my brand among retail partners.
  • Integrating PR, advertising and other mass marketing strategies into my event marketing strategy to magnify outcomes.

MarketStar shines the spotlight on your brand by actively engaging consumers through innovative experiential events. Our customized approach will help consumers differentiate your company’s value through interactive presentations that make your brand stand apart from the competition.

MarketStar can…

  • Generate a strategic integrated plan that creates excitement for your product line or brand.
  • Manage your event to maximize exposure to your brand or product.
  • Create an integrated event marketing campaign that builds loyalty among dealers and generates media attention.
  • Differentiate your brand by creating innovative, interactive experiential events.
  • Develop loyalty programs that promote your brand or product, and win the mind share of your retail partners.


 

Case Study

Creating Buzz
for a New
Product Launch

When Sony Ericsson Mobile Communications was established as a joint venture by Sony and Ericsson, the company needed a way to launch its innovative, feature-rich mobile phones and establish its unique value in a crowded industry. MarketStar was able to leverage its affiliation with other Omnicom companies to create buzz, staff events and ultimately generate the demand necessary to vault Sony Ericsson into the market. As a result of this integrated effort, MarketStar achieved 300 percent higher sales in the targeted regions over unsupported areas.

To Learn More
download event marketing pdf



 
 
 

What Exactly is Experiential Marketing?

 

Consumer Electronics Show:

 

Why the tradeshow will never die …