The point of purchase is the last opportunity to convince a prospective customer that your brand is superior – don't leave that critical moment to chance. Enhance the customers’ experience and drive measurable sales through strategic product engagement from highly trained brand advocates.
For high consideration products, consumers are twice as likely to make a purchase in-store versus online. MarketStar’s assisted selling activities and product demonstrations maximize retail traffic by engaging consumers and inspiring credible recommendations — thereby influencing prospects. Gain the traction you need during grand openings, special events, seasonal promotions or weekend blitzes.
In a fierce market, every customer counts. If someone has a dissatisfying experience with your brand, not only will it affect that customer, but also everyone that customer knows. MarketStar minimizes this risk by deploying skilled assisted sales (demo day) representatives to conduct product demonstrations that engage customers at the point of sale during high retail traffic periods. Each representative is trained in MarketStar's proven retail sales methodology and proficient at educating and influencing both sales associates and consumers. You may have only one chance to connect your brand to the consumer. Product demonstrators can maximize that chance by showcasing features that may be overlooked.
Whirlpool, one of the world's leading appliance manufacturers, wanted to better influence the sale of its products while maintaining high levels of customer loyalty and recognition. MarketStar worked with Whirlpool to provide an assisted selling program that used a professional sales team to conduct product demonstrations at key retailers during peak retail traffic periods. In-store marketing activities conducted on behalf of Whirlpool yielded more than 400 percent ROI.
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Retail