Create a memorable, one-on-one brand interaction that influences buying behavior. Unique branded environments within targeted malls and other venues generate exposure for your brand inside and outside the retail environment.
As ROI in traditional advertising continues to decline, many businesses are seeking better ways to break through the media clutter, looking to alternative retail, to reach an evolved consumer who is looking for a personalized brand experience.
Let MarketStar create memorable, one-on-one brand interactions that influence buying behavior and spread your marketing message quickly among consumers. These unique branded environments generate positive impressions to consumers both inside and outside the world of retail, making it more likely for your brand to distinguish itself and create the ultimate consumer experience.

Learn more about our
Alternative Retail
Program in the
Solution Overview
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Making a splash with a break-through product
Sony was seeking to launch its new Sony Reader into key markets over the holiday season. They not only needed a quality sales team, but also a dynamic, interactive kiosk to engage consumers. MarketStar rapidly produced concepts, constructed kiosks and trained sales professionals to staff 40 kiosks in major malls. Within the program’s first 60 days, the team had sold more than 20,000 units. Based on this success, Sony extended and expanded the alternative retail program after the holidays to include other Sony products and services.