
In addition to typical CRM/PRM capabilities such as partner, contact, campaign and opportunity management, PartnerDynamics can also manage every aspect of your digital interactions in the channel. This includes Website activity, social networking, discussion forums, e-mail campaigns and participation in various partner programs. This allows the system to provide actionable insight to assist with planning and strategy by providing a unified view of all customer/partner information and interactions. It allows you to learn more about your clients' needs and opportunities. A comprehensive data warehouse allows information to be managed from a single system, assuring consistency, integrity and integration. Data is managed through system functionality, import/export wizards and list management tools. This allows MarketStar to provide a holistic view of all channels and geographies.
Business intelligence tools are utilized to transform mass amounts of unconnected data into consolidated, meaningful and actionable information. These tools allow non-technical business managers to drill down and analyze highly summarized data, providing insight into activities and related results.