Wednesday, January 18th, 2012
Posted by
Alan Hall -
MarketStar Founder

My beloved son asked me a great question the other day. “Dad, what do you do to manage stress at work?”
“Why?” I asked him. “Are you having a problem?”
“Yes,” he responded. “My boss is driving me crazy, and my largest client changes his mind on a regular basis. And, by the way, I am suffering from pain in my left shoulder blade and have had sleepless nights.”
Every business person has stress in his life. Some manage it well, others don’t. Causes of the malady vary. Perhaps a deadline is a source of anxiety. Or it might be the actions of a supervisor. It can originate from any number of events, people or issues that occur in the office or plant. Continue reading →
Posted by
Alan Hall
Wednesday, January 18th, 2012
Tuesday, January 17th, 2012
Posted by
Katie Salter -
Retail Marketing Manager

Here at MarketStar, we are still buzzing with excitement after working hard at some of the busiest areas on the CES show floor including Canon, Microsoft, Sony, Blackberry, ZTE, and LG.
If you attended CES or followed the media, the fact that it was the most attended show in history probably doesn’t surprise you. At 153,000 visitors, 2012 beat out everyone’s expectations including my own. Continue reading →
Posted by
Katie Salter
Tuesday, January 17th, 2012
Thursday, January 5th, 2012
Posted by
Alan Hall -
MarketStar Founder

A company must focus daily on selling its products to survive and prosper. Such effort provides the cash a company needs to pay expenses, grow the organization and make a profit. To attain this goal, every employee, from the worker on the loading dock to the CEO, should arrive at work each day thinking, “I’m here to win business and keep our customers happy.” This should be their constant and unrelenting objective.
This means each employee — every single one of them — should know what they must do to personally contribute to generating company revenues. They must also understand how others in the organization fit within the complete team selling process. Think of orchestra musicians who follow this model with the result being beautiful music.
Successful organizations understand this powerful concept and actively communicate clearly to all employees what company revenue goals are for the year, by quarters, months and weeks; leaders then measure and report sales results to all employees on a similar timing basis.
Read the entire article at deseretnews.com. Continue reading →
Posted by
Alan Hall
Thursday, January 5th, 2012
Tuesday, January 3rd, 2012
Posted by
Katie Salter -
Retail Marketing Manager

At 45 years running, an average of 140,000 attendees, and 18 days to set up, run and take down, the International Consumer Electronics Show (CES) is heralded as the largest technology show in the United States.
This year’s show will run Jan. 9-13, and despite some company withdrawals, it is still projected to be one of the largest in history, attracting more than 149,000 attendees (nipping at the heels of the largest CES show on record — 152,000 in 2006). Show-goers know it’s critical to make an impression at the busy CES showroom. This year, the floor will house 2,700 exhibitors stretched over an exhibit hall larger than 1.8 million square feet. Exhibitor displays, technology reveals, and uniquely branded experiences become more extraordinary and effective every year. Continue reading →
Posted by
Katie Salter
Tuesday, January 3rd, 2012
Thursday, December 22nd, 2011
Posted by
mstar -

Best Wishes for a Wonderful Holiday Season! Continue reading →
Posted by
mstar
Thursday, December 22nd, 2011
Wednesday, December 14th, 2011
Posted by
Crystalee Beck -
Marketing Writer

It’s that gift-giving time of year again. Hopefully you’re getting close to completing the gift list for those you love. I’m sorry to admit I have yet to start shopping! (It must be time for intervention from our “marathon shopper,” Katie.)
Despite procrastinating wrapped presents that come in pretty bows, I have spent ample time considering social giving.
Recently, my social-savvy colleague Lee Hanson said, “Social is all about giving. Give, give, give.” He’s right. It’s the nature of the social world — if you want to get more followers, likes, subscribers — you must give them a reason to follow, like or subscribe. In the form of infographics, intelligent content, discounts, exclusive offers, or invoking hearty laugh in a busy workday, your offerings can be real gifts.
Go get your give on. Happy Holidays. Continue reading →
Posted by
Crystalee Beck
Wednesday, December 14th, 2011
Tuesday, December 13th, 2011
Posted by
Alan Hall -
MarketStar Founder

Hall of Fame catcher Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”
Mr. Berra was famous for his way with words, and he makes a great point. If your business doesn’t have an end or goal in mind, who knows where you will end up.
Timing. As we approach the end of 2011, if you haven’t started planning for next year, I suggest you drop everything and urgently complete this very important task, right now. As we look at next year, I recommend the goal setting process start no later than September. By doing so, leaders will have more time for this key assignment. I believe the sooner the planning process begins the better chance leaders have to consider, ponder, decide, prepare, organize, and communicate the most important results that must be achieved over the following twelve months.
Read the entire article at deseretnews.com. Continue reading →
Posted by
Alan Hall
Tuesday, December 13th, 2011
Wednesday, December 7th, 2011
Posted by
Alan Hall -
MarketStar Founder

Fear is debilitating. It stops action and prevents progress. It paralyzes individuals and organizations. I watch with alarm as fear hits potential entrepreneurs who then cease to pursue their dreams of starting and growing a new business. They fear failure, loss, humiliation, ridicule, diminished esteem and a damaged reputation.
Unfortunately, this malady occurs more often than we think and literally eliminates economic progress for a founder, potential employees and a community.
I often wonder what would have happened if Gutenberg had not built his printing press, or if Alexander Bell and Thomas Edison had stopped moving forward with their ideas on sound and light. Today, where would we be if numerous innovators in medicine, science, and technology had not taken a risk?
Read the entire article at deseretnews.com. Continue reading →
Posted by
Alan Hall
Wednesday, December 7th, 2011
Tuesday, November 29th, 2011
Posted by
Manuel Rietzsch -
B2B Marketing Manager

While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”
The story reveals interesting survey results, stating that although awareness of marketing automation platforms is high, only 44 percent of B2B marketers surveyed are using some form of automated marketing. Of these 44 percent, 52 percent are using the tool for automatic distribution of leads and only an additional 19 percent are involved in more advanced nurturing and closed-loop automation — proving that marketers are not able to gain 100 percent of the benefits.
Our friend, Jeff Ernst of Forrester Research, Inc., who participated in our lead nurturing webinar, even questions the 44 percent. He contends that actually only about 5 percent of marketers use a full-featured marketing automation solution. Continue reading →
Posted by
Manuel Rietzsch
Tuesday, November 29th, 2011
Monday, November 28th, 2011
Posted by
Brian Buck -
EVP Strategy and Insights
As predicted, it was certainly an unusual Black Friday weekend. Retailers opened as early as Thanksgiving or right at the stroke of midnight with doorbuster savings that expired at 3a.m.! These enticements lured in lots of foot traffic – over a quarter of billion people were shopping. But the big question remains, “can it sustain?”
Our forecast correctly predicted frugality. Early reports are showing that while consumers were out in droves and spending, specifically in consumer electronics, they were looking for deals and spending primarily only on discounted deals. Unfortunately, those deals may be difficult to sustain over the next month and no one knows for sure what the “deal threshold” is for consumers (the point at which a consumer thinks it’s a deal). Continue reading →
Posted by
Brian Buck
Monday, November 28th, 2011