MarketStar Blog

You already know that inside sales drives more revenue at a lower cost. However, in order to manage teams and ensure a steady flow of leads, this requires appropriate tools and technology.

As big data becomes a reality for businesses looking to manage large volumes of information, data analytics tools have emerged as a reliable way to identify trends and patterns and monitor buyer activity. These tools create a better understanding of your prospects. And while this may be a no-brainer, information-based decisions are better than arbitrary or judgmental ones. 

Channel partners have become more diverse than ever, making it hard to rely on one or two profiles to build an effective support and coverage model. This diversity only grows as you move further down the list of channel partners until you reach the bottom tier, where most vendors see the mix of high diversity and low revenue potential as a reason to write off any support beyond a portal or website. If you want to capture significant long tail revenue, you need to avoid generic messaging and give partners effective communication that fits their specific needs.

Lead nurturing is arguably more important with partners, with whom you’re trying to establish a long-term business relationship, than it is with individual end-users. And much like end-users, partners without a deep, existing relationship already established with your company will likely fall in and out of favor with your product and service offerings as their customers’ demands change.

More is better! That’s been the mantra of indirect channel programs within the IT industry for decades. Why? Because as high-tech products and services have continued on their break-neck pace of innovation, product lifecycles continue to shorten.

What is Customer Success? 

Customer success simply means focusing on the results your customers get from using your product¹. The more successful outcomes your product generates, the likelier they are to continuing using it. This might seem like common-sense, but involves a basic shift in thinking – from products and features to outcomes and business benefits. That is, focusing on why customers bought your product and whether those needs are being satisfied.

Google Analytics is a powerful tool that helps businesses track and analyze this behavior, providing insights into key metrics like cookies, bounce rate and exit rate. These metrics offer a window into how visitors interact with your site, revealing which pages engage them and which drive them away. By effectively interpreting these data points, businesses can enhance user experience, improve content, and ultimately increase conversions.

In the ever-evolving landscape of digital marketing, understanding and targeting the right audience is crucial for success. Data Management Platforms (DMPs) have emerged as powerful tools to help companies navigate this complexity. DMPs enable organizations to collect, organize, and analyze vast amounts of data, facilitating precise audience segmentation.

Programmatic advertising is still a relatively new discipline, and brands remain unsure about the best approach to follow. The eventual goal for programmatic advertising is to serve ads to targeted consumers in a more efficient and timely manner. However, the complexity lies in the fact that there is considerable variation in the automated platforms aiding the campaign execution, as well as in the way in which the results are measured and quantified. Companies should therefore first decide on the metrics they will be using for tracking their ROI of the programmatic spend. 

Various companies have approached their digital marketing needs with programmatic marketing. We will be discussing five instances where these brands have disrupted their respective industries with a programmatic advertising approach. 

Did you know that B2B marketers who use Twitter generate twice as many leads as those that do not? (Source: InsideView) Or that 55% of B2B survey respondents search for information on social media (Source: Mediabistro)? Your customers are tweeting their frustrations, liking pages of brands they would like to be associated with on Facebook, viewing videos of similar solutions on YouTube, posting queries on forums to make decisions. Not monitoring and indulging in these discussions means losing out on crucial information about valuable prospects and alienating your potential customers.

Content is an essential tool for marketers. Digital marketing, especially, revolves around the creation of tons of content. But most of the content that you put out there has a particular shelf life and could begin to look a little stale or outdated in a year or two. So how exactly is a content marketer meant to overcome this challenge?