MarketStar Blog

In the ever-evolving landscape of digital marketing, understanding and targeting the right audience is crucial for success. Data Management Platforms (DMPs) have emerged as powerful tools to help companies navigate this complexity. DMPs enable organizations to collect, organize, and analyze vast amounts of data, facilitating precise audience segmentation.

Programmatic advertising is still a relatively new discipline, and brands remain unsure about the best approach to follow. The eventual goal for programmatic advertising is to serve ads to targeted consumers in a more efficient and timely manner. However, the complexity lies in the fact that there is considerable variation in the automated platforms aiding the campaign execution, as well as in the way in which the results are measured and quantified. Companies should therefore first decide on the metrics they will be using for tracking their ROI of the programmatic spend. 

Various companies have approached their digital marketing needs with programmatic marketing. We will be discussing five instances where these brands have disrupted their respective industries with a programmatic advertising approach. 

Did you know that B2B marketers who use Twitter generate twice as many leads as those that do not? (Source: InsideView) Or that 55% of B2B survey respondents search for information on social media (Source: Mediabistro)? Your customers are tweeting their frustrations, liking pages of brands they would like to be associated with on Facebook, viewing videos of similar solutions on YouTube, posting queries on forums to make decisions. Not monitoring and indulging in these discussions means losing out on crucial information about valuable prospects and alienating your potential customers.

Content is an essential tool for marketers. Digital marketing, especially, revolves around the creation of tons of content. But most of the content that you put out there has a particular shelf life and could begin to look a little stale or outdated in a year or two. So how exactly is a content marketer meant to overcome this challenge? 

Marketers today are well aware of the power of video. Tablet and cellphone use has dramatically increased, and according to a study by Econsultancy, engagement with mobile video is three times higher than video on a desktop. 

In an amazingly short span of a couple or so years, Cloud Computing has become an integral, perhaps even the most vital part of an enterprise’s IT Strategy. It has helped free-up a huge chunk of the IT from the constrictions of legacy software and hardware licensing data center models, and has opened, revolutionized and to an extent democratized the way IT delivers services and how the users access information, applications and business services. 

But with the ever-increasing impact the cloud has on IT, there’s also a palpable confusion about how its full value to business can be harnessed, mainly because of the continuous and rapid evolution of the cloud and its related technologies and the growing flux of vendors using portentous hyperbolic marketing speak to sell their cloud solutions. 

That is why it is essential for businesses to continually monitor computing trends to keep updating and adapting their cloud strategies to evade expensive oversights or encash market opportunities over the coming years.

It’s being called nothing less than the “Fourth Industrial Revolution”1. And in terms of uncovering the potential of the Internet of Things (IoT), it seems the limits are defined only by our collective imaginations. Indeed, as one Forbes.com article argues, “The most important thing to do when considering how the Internet of Things will affect your business is to think bigger—much bigger.”2 And what applies to our businesses applies just as much to our individual lives. 

Welcome to the next generation of digital business, where predictive marketing powered by artificial intelligence and advanced analytics is revolutionizing the way we connect with customers. As a B2B marketer, you know that the traditional methods of marketing are no longer sufficient. Today’s customers are more informed and discerning, and their buying journey is more complex than ever. So, how do you stay ahead of the curve? The answer lies in predictive marketing. 

The obvious goal of an internet marketing campaign is lead generation converting to customer acquisition and retention. In order to build a successful online marketing strategy and keep it on the right track, constant monitoring and acknowledging customer feedback should be the thumb rule. Furthermore, it is essential to choose the most cost-effective and relevant plan that can assure maximum ROI. Pushing the boundaries of web technology should be the ultimate motive of any internet marketing tactic in order to achieve valuable leads.

Emailers have been a favorite tool of marketers. But in recent years, with inboxes getting clogged by more and more promotional mailers, they may be losing their effectiveness. In fact, with fewer respondents checking their work and personal email than last year (down 17% and 25% per week respectively) and 35% of personal emails going unopened by consumers, as shown in a study done by Adobe amongst European consumers, the need to supplement emailers with other marketing tools has never been more important.