MarketStar Blog

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need. 

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

The one thing that all sales professionals have in common is having to make a sales pitch. However, to get to the pitch, you have to start a conversation—and that’s where many sales reps struggle. To help you engage before you can pitch, here are some of our best examples of conversation starters and sales pitches.

When you consider ways to develop a winning sales strategy, how often do you think about sales psychology as part of the plan? Getting prospects to make a buying decision is more than just offering them a better deal or even offering the perfect solution to their problem. You have to build trust and establish the right emotional connection in order to get to “yes!” That’s why more sales professionals are paying closer attention to the psychology of selling.

You already know that your organization is expected to be General Data Protection Regulation (GDPR) compliant by May 25, 2018. If you have not updated your organization’s website yet, here’s a guide that cuts the muck and gets straight to the point. 

B2B marketers who are looking at innovative ways to engage the C-suite should consider using video in addition to their other marketing efforts as video is fast becoming a critical information source for senior executives, a Forbes survey revealed. Video is also substituting other popular sources of information which marketers have traditionally relied upon.  

60% B2B marketers reported a preference to watching a video as opposed to reading text on the same webpage. This trend shows an increasing inclination to video which is something B2B marketers must capitalize on. 

In this post, we will discuss how B2B marketers can use video to complement their existing marketing efforts and produce effective and engaging content. 

It wasn’t too long ago when companies held all the power in their business transactions with customers. Individuals or organizations which needed help with a product or service were at the mercy of whatever customer support solutions were made available to them. In most cases, the only way to get assistance was via phone, at specific dates and times. Even then, one had no idea how long one had to wait in the queue to speak to an actual human. 

However, times have changed. Companies have come to realize that now, more than ever, customers have many options at their disposal to get what they want. Now, customers have all the power and companies are scrambling to find ways to keep them happy. 

Since products and services are bound to have associated queries or issues, we need customer service. Fortunately, companies have stepped up their service offerings with multichannel contact centers, which offer customers multiple ways to reach someone who can help. However, as laudable as this is, the result can often still be a disjointed, unsatisfactory experience.

Sales success today depends on a combination of strategy, skill, technology, and process. With buyers conducting 57% of their purchase research before engaging with a sales rep¹, traditional sales tactics are no longer enough. A well-structured sales playbook is an essential tool that streamlines processes, enhances productivity, and aligns teams for success. 

Many organizations experience friction between sales and customer support teams. Sales teams are often under pressure to meet aggressive targets, sometimes pushing leads that aren't the right fit. When these deals close, the burden shifts to customer support, which must manage customer expectations and resolve issues that could have been avoided¹. 

This disconnect creates internal distrust and diminishes customer satisfaction, leading to higher churn rates and lost revenue. The solution? Aligning sales and customer support to create a collaborative, customer-focused dynamic. 

Here’s why integrating these two teams is crucial for business success.

The contact center plays a critical role in shaping customer experience (CX) in today’s always-on, digital-first world. Over the years, contact center technology has evolved significantly, with new innovations constantly enhancing customer interactions.