MarketStar Blog

Increasing focus on digitization has driven widespread adoption of technology in every aspect of business, irrespective of department, region or industry. Our dependency on technology is greater than ever before and has escalated to the point where any technological failure brings life -- both work and play -- to a grinding halt. To say that technology is essential to our productivity would be an oversimplification of our enormous dependency on it. 

If you’re considering moving your business to the cloud, then you’reprobably looking to strengthen your focus on achieving your business goals. Your company’s poised for the next level of growth. Now it’s more important than ever before to keep your crosshairs trained in the real raison d’être of your enterprise, and to do that at the lowest cost. 

Keeping an audience captivated and engaged for the duration of an event is no easy feat. It was always a challenge to begin with, and it’s only getting harder. The average human attention span continues to get shorter, while at the same time, we have the world at our fingertips, thanks to mobile devices that allow us to keep ourselves entertained however we see fit.

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need. 

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

The one thing that all sales professionals have in common is having to make a sales pitch. However, to get to the pitch, you have to start a conversation—and that’s where many sales reps struggle. To help you engage before you can pitch, here are some of our best examples of conversation starters and sales pitches.

When you consider ways to develop a winning sales strategy, how often do you think about sales psychology as part of the plan? Getting prospects to make a buying decision is more than just offering them a better deal or even offering the perfect solution to their problem. You have to build trust and establish the right emotional connection in order to get to “yes!” That’s why more sales professionals are paying closer attention to the psychology of selling.

You already know that your organization is expected to be General Data Protection Regulation (GDPR) compliant by May 25, 2018. If you have not updated your organization’s website yet, here’s a guide that cuts the muck and gets straight to the point. 

B2B marketers who are looking at innovative ways to engage the C-suite should consider using video in addition to their other marketing efforts as video is fast becoming a critical information source for senior executives, a Forbes survey revealed. Video is also substituting other popular sources of information which marketers have traditionally relied upon.  

60% B2B marketers reported a preference to watching a video as opposed to reading text on the same webpage. This trend shows an increasing inclination to video which is something B2B marketers must capitalize on. 

In this post, we will discuss how B2B marketers can use video to complement their existing marketing efforts and produce effective and engaging content.