Recent Posts by MarketStar Editorial Team

The MarketStar Editorial Team is a dedicated group of writers and industry experts committed to delivering insightful and impactful content. With a focus on sales, customer success, revenue operations, marketing, and revenue strategy, the team leverages their extensive experience to provide valuable resources and thought leadership. Their mission is to empower businesses with the knowledge and strategies needed to thrive in a competitive market. Through a blend of research, analysis, and practical advice, the MarketStar Editorial Team helps readers stay informed and ahead of industry trends.

MarketStar Blog

Maximize the Effectiveness of Your Email Lists

on November 8, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Sales and Marketing IS like Cowboys vs. Aliens

on July 28, 2011 | By MarketStar Editorial Team | Direct, Marketing, Partner, Best Practices

Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.

Misconceptions of the Revenue Engine

on June 11, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Selling Ice to Eskimos

on June 10, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Successful Loyalty Programs

on May 23, 2011 | By MarketStar Editorial Team | Partner, Retail, Best Practices

Are you still measuring your sales team’s performance with a clock?

on May 2, 2011 | By MarketStar Editorial Team | Direct, Partner, Best Practices

The 'Halo' Effect

on April 29, 2011 | By MarketStar Editorial Team | Retail, Best Practices

In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.