While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”
Read MoreRecent Posts by MarketStar Editorial Team
The MarketStar Editorial Team is a dedicated group of writers and industry experts committed to delivering insightful and impactful content. With a focus on sales, customer success, revenue operations, marketing, and revenue strategy, the team leverages their extensive experience to provide valuable resources and thought leadership. Their mission is to empower businesses with the knowledge and strategies needed to thrive in a competitive market. Through a blend of research, analysis, and practical advice, the MarketStar Editorial Team helps readers stay informed and ahead of industry trends.
MarketStar Blog
Mastering Customer Retention: The Key to Long-Term Growth
on November 14, 2011
| By MarketStar Editorial Team
|
Business Growth
In the world of business, striking the right balance between acquiring new customers and retaining existing ones can make a significant difference. Many businesses prioritize new customer acquisition, often neglecting the treasure trove of existing customers. This guide explores the immense value of customer retention and how companies can leverage it for greater profitability and long-term success.
Read MoreResearch shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
Read MoreIn Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.
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