MarketStar has acquired Regalix Inc., along with all its subsidiaries, including Nytro.ai Inc., effective May 1, 2023. 

MarketStar is a global leader in outsourced sales and revenue acceleration. Through innovative sales and revenue acceleration solutions, MarketStar accelerates growth from lead to recurring revenue with business-to-business (B2B) sales, channel, and customer success programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold, and supported thousands of products and services on behalf of the biggest and most innovative companies across the globe. Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has more than 1,700+ employees worldwide. Headquartered in Ogden, UT, MarketStar has operations in the United States, Canada, Mexico, Uruguay, Ireland, Spain, Bulgaria, the Philippines, and Australia. 

Please visit the MarketStar website: www.marketstar.com.

Financial terms of the transaction are not being disclosed.

Nytroi.ai – Brings Sales as a Service® to life through a world-class AI-based SaaS platform that enhances sales performance and revenue outcomes for B2B revenue generation teams.  Nytro.ai will operate as an independent and wholly owned subsidiary of MarketStar. For a demo of the Nytro.ai platform, please let us know.

End-to-End B2B Sales and Revenue Solutions – Comprehensive top-of-funnel demand generation, customer acquisition, customer success, and revenue operations capabilities for global, high-growth B2B companies looking to scale revenue in mid-market and SMB customer segments.  

Integrated Global Ad Sales & Ad Operations – Accelerating Average Revenue Per Account (ARPA) growth in mid-market and SMB advertiser acquisition, lifecycle management, agency acquisition & management, marketing ops, campaign management & creative, ad analytics, and advertiser support.  

Geographic, Language, and Talent Capabilities Focused on Growing Revenue – Fully integrated and aligned services with access to more than 35 languages in more than 100 countries through operations in the United States (Utah), Canada, Mexico, Uruguay, Ireland, Spain, Poland, Bulgaria, India, the Philippines, and Australia.  

Complementary Cultures with a Passion for Creating Growth – 3,700+ people united by a common purpose of Creating Growth where every day we build a better version of ourselves, our company, our community, and ultimately, delivering growth for our clients. 

The acquisition provides transformative capabilities for current and future clients to grow and scale revenue through a combination of expanded service capabilities, world-class teams, and the Nytro.AI platform. 

The combined entity will offer end-to-end B2B sales and revenue acceleration solutions that help businesses increase revenue growth, drive customer acquisition, increase customer loyalty, and expand their global footprint.

For a full view of our expanded service offerings – click here.

Regalix-owned Nytro.ai is a modern and intelligent sales onboarding and effectiveness program that helps organizations enable their sales teams with the most relevant sales readiness skills. It assists in reducing rep turnover rates and improving overall sales performance.

Read more about Nytro.ai here: https://www.nytro.ai/

The acquisition gives us the advantage of establishing your brand in more global locations through our combined footprint across 100+ countries. You will have access to our 3700+ strong team of sales, customer success, digital marketing, and tech expert's adept at providing multi-geographical and multi-language support (35+ languages) and in-region solutions to clients. 

This acquisition delivers on MarketStar’s four-year strategic vision of end-to-end B2B revenue growth solutions with a global footprint. In addition, MarketStar has long held the vision that a revenue generating SaaS offering would be valued by the market.  

Four key reasons that Regalix was attractive to MarketStar:  

• Regalix, as a leader in revenue operations solutions, including customer success, digital marketing, and technology solutions with a strong reputation for delivering results-driven solutions, was seen as a valuable addition to MarketStar. 

• Nytro.ai brings Sales as a Service to life through a world class AI-based SaaS platform that enhances sales performance and revenue outcomes for B2B revenue generation teams. 

• Complementary cultures with a passion for creating growth –Regalix brings 2,100+ people united by a common purpose of Creating Growth with a high focus on a sales DNA. 

• Geographic, language, and talent capabilities focused on growing revenue

• Integrated and aligned services enabling revenue growth for clients with access to 35+ languages, 100+ countries. Operations in the United States, Canada, Mexico, Uruguay, Ireland, Spain, Poland, Bulgaria, India, the Philippines, and Australia. 

The acquisition accelerates our ability to meet our growth targets for our clients and our company. It is an investment in key areas that are critical to our future growth, including:  

• Diversification of product and service offerings 

• Access to new technology 

• Expands our global talent pool 

• Optimized cost models 

• Increased market share 

Vikas Sharan, CEO of Regalix, will join the executive leadership team as the President of the Regalix-Nytro.ai companies and will report to Keith Titus.

We remain committed to delivering excellent products and services, and our leadership team will continue to provide the same vision and direction that has guided our growth and success. Changes (if any) will be staged over a 12-month integration period, and we will communicate regularly and transparently on any updates. 

There will be no changes to your current products or services. We will continue to provide the same quality products or services you have come to expect from us. 

We do not anticipate any changes to pricing or billing for the products or services you currently use. Our pricing and billing policies will remain the same, as per the terms of the agreement contracted with you. If we do foresee any changes to this due to the change in scope, it will be communicated to you well in advance and our teams will support you through the process. 

There will be no changes to our customer support or account management services. You can expect the same level of high-quality customer support and account management services you have come to expect from us. Your contract and service agreement will not be affected by the acquisition, and we will continue to honor all the terms and conditions of your contract. We value your business and are committed to scaling this partnership. 

Currently, there are no plans to make any changes to the terms and conditions of your contract. However, if any changes are anticipated, we will communicate them to you in advance and our teams will support you through the process.

We do not anticipate any disruption in service during the integration process and our teams will continue to support you and work towards achieving the goals that we have identified and agreed upon.

There will be no changes to the company's partnerships or affiliations. We will continue to work with the same partners and affiliates, providing the same high-quality products and services that you have come to expect from us. 

Your warranties and terms of agreement will still be in effect after the acquisition process is completed. Please rest assured that we are committed to ensuring that our customers are satisfied with our products and services, and we will continue to provide you with the same level of support and service you have come to expect. 

We do not anticipate any changes to finance or accounting. However, if any changes are anticipated, we will communicate them to you in advance and our teams will support you through the process. 

Regalix places the highest priority on data security and compliance. We are a SOC 2 Type 1 certified company, and as such, adhere to the strict data privacy and protection standards required for that certification in our policies, procedures, and systems. Continuing our commitment to data privacy, we have and will continue to meet all GDPR (General Data Protection Regulation), and other privacy requirements as required by law. We will continue to enforce these standards as part of this acquisition.

There will be no changes in physical controls, processes, and protocols for our facilities. However, if any changes are anticipated, we will communicate them to you in advance and our teams will support you through the process. 

All aspects of account management remain the same. You can reach out to your established SPOC directly via email/phone. Additionally, please feel free to reach out to Tabish Khan, at tkhan@regalix-inc.com.   

For the first 120 days, Regalix will continue its operations as Regalix, A MarketStar Company. Afterwards, Regalix will be fully integrated into MarketStar. We do not anticipate any disruption in services during this period, and we will work closely with your team to ensure this transition is managed efficiently. Nytro.ai will operate independently as a wholly owned subsidiary of MarketStar. 

All aspects of the acquisition will be done seamlessly without any disruption to services.  Our internal integration team will guide you if any action is required. 

The MarketStar and Regalix Integration team has identified a 12-month integration period during which we anticipate no disruption to our services for clients. For any additional queries, please reach out to Tabish Khan, at tkhan@regalix-inc.com.    

We do anticipate some changes owing to transfer of entity ownership, however, any change that may directly affect your business including changes (if any) in contracts, team members, day-to-day operations, products and services, and so on will be directly communicated to you by the account manager/SPOC. If you have any additional questions, please feel free to reach out to Tabish Khan, at tkhan@regalix-inc.com.   

Our integration team has identified a 12-month integration period. We will continue to share updates with our clients as the integration progresses.

For any questions, please reach out to Tabish Khan, at tkhan@regalix-inc.com.