Despite the grumbling from some consumers, “Christmas Creep” is the reality of our retail world. With most retail companies realizing more than 20% of their annual revenue during the holiday bubble, and more than three trillion in consumer spending up for grabs, who can really fault you for making it the strategic focus of the entire year?
Whether you’re reading this brief in January or September, the holiday season is full of opportunity to own the moment of interaction between your potential customer and an experience that will lead to a sale. It’s never too early to start planning how you’ll capitalize on the upcoming holiday sales bubble. Planning for these opportunities and activities early puts you ahead of the game and distinguishes your brand from the competition.
Included are four reasons (in addition to the increased sales volume) you should grow your team as soon as possible to gear up for the holidays.