In the ever changing world of retail, who’s promoting, recommending and monitoring your products presence on the sales floor is becoming ever more challenging. Combine that with today’s informed and empowered social shopper who is willing to take his dollar online if experience or price become a burden and you’ve got an incredible burden to bear. MarketStar has been deploying Brand Advocate™ teams in retail for more than 25 years. Over those year’s we’ve learned four factors consistently determine the impact a team can create on behalf of your brand.
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