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How to Get the Most from Hiring an AdTech Representative

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We live in an age of specialization, and that applies to technology sales as well. There was a time not long ago when an enterprise sales rep was responsible for the end-to-end sales process. They would have to develop leads through cold calling, handle lead qualification, and nurture leads until they could close the deal. Those days are gone.

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5 Sales Strategies That Leverage Cloud Solutions

There is no doubt that the COVID-19 pandemic has permanently changed the way we do business, including how we sell enterprise technology. With employees working from home, licenses for on-premise enterprise software are being replaced by software-as-a-service (SaaS) subscriptions. Cloud solutions have been with us for some time, and adoption has accelerated thanks to the pandemic.

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