MarketStar Blog | Marketing (2)

While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”

Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.

As we teased here, our website has taken a step forward in evolution.

In this first ever MarketStar viewpoints article, two of our more opinionated bloggers go head to head over the value of Super Bowl advertising. We encourage readers to weigh both sides and then post whose side of the argument you agree with. Winner gets ultimate in-office bragging rights and who knows, maybe we'll treat them to a free garden gnome or something to remember their victory by.

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.