Transformation is not the easiest task for large businesses. It has been said by MANY enterprise leaders that for their organization to fully transform an old sales model into a digitally driven NEW model, it would take an act of God. Cue the pandemic of 2020.
Among the numerous lessons of the past three years, one that can’t be ignored is that nothing transforms the way we interact with prospects and customers like the complete disruption of face-to-face contact. Sales was particularly hit hard by “these trying times” – but it also opened a striking opportunity: the opportunity to transform a traditional outside sales team into a digitally driven, blended, inside/outside sales force.Read More