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Recent Posts by Garrett Erickson

Garrett Erickson is the Marketing Operations Manager at MarketStar. He uses his content and storytelling prowess to enable MarketStar's Business Development team to communicates complex value propositions and solutions to drive revenue. Garrett utilizes his deep understanding of sales and procurement processes to create engaging content that enhances business development efforts and creates a positive experience with MarketStar's brand. He is also passionate about empowering companies and employees to give back to their communities in innovative ways and has done so through his support and leadership in the MarketStar Cares organization, of which he is currently the Committee Chair.
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2 Ways Emerging Brands Can Maximize VC Funding

It is well-known that a vast majority of early stage companies fail. According to Small Business Trends, only 56% percent of companies started in 2014 made it into their 5th year of operation. In an attempt to buck the trend and thrive in an ever-changing technology and business landscape, many companies turn to Venture Capital firms, private equity companies who invest in small or early stage companies, as a means to grow and achieve market dominance. Everyone wants to be the next big Unicorn, but a recent study shows that at even amongst Venture Capital backed companies, the odds of that becoming a reality are less than 1%.

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3 Key Takeaways from Paul Grant's Article on Growth in 2020


Last month Paul Grant, Chief Customer Officer at MarketStar, shared Six Reasons Why Outsourced Sales Should Be in Your Plan for growth in 2020. According to Statista, the global market for outsourced services over the last three years is at $85.6 Billion and continues to grow. Here are three key takeaways from Paul Grant’s article on why leveraging a Sales-as-a-Service® partner like MarketStar increases your chances for success in sales:

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3 Ways to Scale Your Sales Teams

Success doesn’t come without growing pains. As your operation scales, you need to find the most effective ways to scale your sales program to support growth without adding too much overhead. Expanding any sales team takes time and money, and in rapidly changing markets it too often seems like sales is always catching up. To sustain growth you need to be able to scale sales in step with the rest of the organization, and that takes a well-devised plan.

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Top 7 Sales Influencers You Should be Following

Ideas are meant to be shared, especially when it comes to B2B selling. It’s always useful to hear from old pros who have “been there, done that,” and also hear about what works for them in a tough selling situation.

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5 Creative Ways to Gain More Qualified B2B Marketing Leads

In the world of B2B sales, chasing down qualified B2B leads can be the most frustrating part of any sales rep’s job, but it’s also one of the most important. You need those B2B leads to keep the pipeline full and achieve your sales goals. The truth is that B2B prospects aren’t really harder to find; they have just become more discriminating. Today’s customers are better informed and busier than ever, so you need to adopt more creative strategies to attract qualified B2B leads.

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How a Consultative Approach is the Key To Selling Without Actually Selling

Whom would you rather buy from? The slick sales rep with the aggressive sales pitch who wants you to decide today, or the sales rep who asks questions, listens to understand what you need, and takes the time to work with you to find the right solution. The answer is easy, but the reality is there are still too many quota-driven sales reps out there who put closing the deal ahead of the needs of the customer. Sales reps with happy customers and long-term success are the ones who master the art of selling without selling.

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Driving More Sales Using the Channel Partner Program

Any company looking to increase revenue should consider a channel partner program. Naturally, you look to your in-house sales team first to help build revenue, but it can cover only part of the market. A well-established partner channel can help you capture untapped revenue. By collaborating with the right channel partners, you can access new revenue sources and new customers that you may never have known existed.

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4 Tips to Network Your Way to More Sales

Business networking is essential to success in sales.  Whether you are selling products, services, or your capabilities, your ability to connect with others in your industry will set you apart as a trused partner worthy of someone’s time and business.  The following blog post provides tips that will help you develop and refine your business networking strategy, grow your professional network, and accelerate your sales pipeline.

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