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Recent Posts by Connor Caldwell

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Why There is a Need for Customer Success

The overall success of any sales and marketing initiative ultimately hinges on customer success. It’s one thing to complete a sale or close a contract, but the ultimate goal is to ensure that the customer receives maximum value from the sale or engagement. Turning a sale into a successful engagement means happy customers, which translates into additional sales to those customers and reduced customer churn.

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The What, Why, and How of Customer Success


Customer success seems to be an ever-building topic. It can be just as complicated as your customer's needs. For this quick read, we broke customer success into three parts: the what, why, and how. 

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