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After the (virtual) trade show: 3 tips for following up with leads

Traditionally, trade shows have been a great way to increase market visibility and gather sales leads. Having a booth at a major trade event allows you to speak with prospects and other professionals, learn about what they are seeing in the market, and even talk about points of pain and challenges that your company might be able to address. Unfortunately, trade shows have been on a hiatus since early 2020 due to the pandemic, but there are still virtual trade events, online roundtables, and webinars that attract sales prospects seeking answers. Once you get their contact information, what’s the best strategy for following up with leads?

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4 SMB Sales Conversations to Have on Hand for Your Sales Team

The nature of small- and medium-sized business (SMB) sales has changed, especially with the COVID-19 pandemic, and sales reps have to adapt their sales conversations accordingly. With the disruption in operations caused by the pandemic, SMB concerns are different. Business is slower, cash is tighter, and the future is uncertain. SMB operations need to solve a new set of problems.

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New Year, New Sales Data: How to Face ROI Head-On

Sales is competitive, and to stay ahead of the competition, you need to continually up your game. That means making the most of available sales data and refining your sales process to drive ROI. Your sales team needs new skills driven by better sales data to thrive in an ever-changing market environment. To ensure ROI, your sales data should enable new strategies that shorten time to market. The trick is unlocking the right sales data.

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The ROI Truth of Outsourced Sales

Everyone wants to save money, but there are times when you need to invest more to get more in return. You have undoubtedly heard the thread-worn platitudes “penny-wise and pound foolish” and “you get what you pay for.” They certainly apply when outsourcing sales. If you want superior results and a higher ROI, expect to pay a premium for expertise, technology, and service.

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3 Techniques to Generate Valuable Leads in Sales

To stay competitive, you need to find and score the right prospects and qualify or disqualify them quickly. If you have lead volume but don’t generate valuable leads, you might need some help with your lead generation and qualification process. A perfect formula for lead generation continues to be a challenge in the B2B world.

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Customer Success Requires a Smooth Post-Sales Transition

Closing the deal is only the first step of a successful sale. Once the contract is signed, you have to ensure a smooth transition from prospect to satisfied customer. That is the essence of solution selling: ensuring customer success.

When you understand that customer success is the end game, you can take steps to guarantee that the customer gets maximum value from the contract, starting with a smooth transition from prospect to customer. When you develop an onboarding strategy that focuses on the customer’s needs and on developing a path to solve their problem, you promote greater customer loyalty and increased renewals.

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7 Tips to Build a Successful Enterprise Sales Plan

If you know anything about selling technology, then you know that enterprise sales are different from all other types of technology sales. Selling enterprise solutions has its own set of rules and a unique decision-making process. To thrive at enterprise sales, you have to appreciate what makes the process unique and know how to adjust your sales process to overcome the unforeseen obstacles you might encounter along the way.

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Why Customer Success Should Be Data-Driven

You are being measured. How do you stack up? Are you proving your client’s return on investment (ROI)?

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How to Increase Sales in a Virtual World

The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but there’s no doubt that it’s happening. With the onset of the COVID-19 pandemic, corporations have seen the ongoing value of working from home (WFH), and 74 percent of CFOs have already indicated that WFH will become part of their staffing strategy moving forward. To increase sales, tactics have to evolve to suit the new world of virtual work, and using outsourced support for B2B selling can help.

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Sales Motivation: Top Podcasts You Should Be Listening To

Every sales professional needs a little sales motivation now and then. Successful selling is about staying positive and being motivated to win, but keeping that positive energy flowing can be tough sometimes. When it’s hard to get motivated and you need a pep talk, there are plenty of online resources and motivational podcasts to keep those juices flowing.

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