<img height="1" width="1" src="https://www.facebook.com/tr?id=350639735737568&amp;ev=PageView &amp;noscript=1">

Funding Growth and Scale for SMBs

Everything in the business is working perfectly. Production is streamlined. There are processes in place that position the company for growth. The website is optimized. Marketing is bringing in leads on a regular basis. In fact, it’s bringing in more leads than the business can reasonably handle with its current staff. It’s time to scale, but that requires more funds than the business owner currently has available.

Read More

How to Improve Customer Loyalty in Subscription-Based Businesses - by Gravy.io

There’s no doubt that consumer behaviors and consumption patterns have changed significantly over the past decade. Instead of wandering the mall, today’s teens, Gen Z, and even older generations rely on social media and mobile apps to shop for the latest trends. Subscription-based e-commerce businesses are a major piece of this consumption revolution. Since 2011, subscription-based businesses have grown at a phenomenal rate of 200% annually. It’s safe to say that subscription-based companies are popular among consumers, and for good reason. Who doesn’t love signing up once for a service and then getting the cool gear you signed up to get on a monthly or weekly basis?

Read More

Challenging Pareto through Customer Success

Challenging Pareto Through Customer Success1

Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by Vilfredo Federico Damaso Pareto, born in 1848.  Rumor has it that one day Pareto noticed that 20% of his pea plants in his garden generated 80% of the healthy pods.  Upon further research and understanding into different industries, he came up with the well-known and generalized result of 80% of the results will come from 20% of the actions. Over the years we have come to accept this principle in many aspects of business life. For example, it is often assumed that 80% of revenue comes from 20% of customers or 20% of a company’s products represent 80% of the sales, and so on. 

Read More

5 Sales Strategies That Leverage Cloud Solutions

There is no doubt that the COVID-19 pandemic has permanently changed the way we do business, including how we sell enterprise technology. With employees working from home, licenses for on-premise enterprise software are being replaced by software-as-a-service (SaaS) subscriptions. Cloud solutions have been with us for some time, and adoption has accelerated thanks to the pandemic.

Read More

Expanding Your Cloud Sales Strategy

Cloud services have become the foundation of enterprise computing. Migrating enterprise resources to the cloud gives corporations more agility and cuts costs. To add a new enterprise application or more data storage, you simply add more cloud capacity. If you are selling enterprise services, then you must include cloud services and cloud service providers in your sales strategy.

Read More

The Ins and Outs of Customer Acquisition Cost

When validating sales prospects, you want to make sure that pursuing a potential prospect will yield profits. To determine the potential returns from any new lead, you must start by calculating the customer acquisition cost (CAC). 

Read More

The Right Time: When Outsourcing Sales Makes Sense - Part I

Read More

Defining the Enterprise Sales Experience

Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the results. Are you accurately defining success for this team? How does your definition translate to the larger enterprise clients’ sales experience?

Read More

How Embracing Sales Enablement Boosts Sales Performance

No sales rep succeeds on their own. Successful sales performance is the result of many factors. You need the right leads, the right sales pitch, the right conversion tools, the right customer service, and more. Sales success is the result of solid sales enablement, which is why successful companies are more focused on developing a frictionless, integrated sales process.

Read More

What Makes a Good SMB Sales Rep

Reps who specialize in SMB sales are a special breed. They need to understand the unique needs and restrictions of small- and medium-sized businesses (SMBs). They also need to serve as more than SMB sales reps—they need to be sales consultants, helping SMB business owners make strategic buying decisions and get the most from their enterprise investment.

Read More