B2B revenue teams are operating in one of the fastest-moving landscapes ever. AI is reshaping planning cycles, buyer expectations are shifting quarter to quarter, and traditional, siloed approaches to planning can’t keep up. To stay competitive, organizations need a model that’s signal-driven, collaborative, and built for rapid adjustment.
Drawing on two decades of field experience, Anthony E. Byrne, SVP of Global Business Development at MarketStar, breaks down a modern approach to revenue planning designed for today’s pace of change. From building the right cross-functional taskforce to prioritizing the moves that matter and turning plans into daily execution, this playbook gives leaders a practical blueprint for alignment and acceleration.
Inside, you’ll explore:
Why traditional revenue planning is falling short — and what high-performing teams are shifting toward.
How to build a lean cross-functional team that unifies sales, marketing, RevOps, and CS.
How to use real signals and data to uncover the true levers behind performance and growth.
Practical frameworks to prioritize initiatives based on impact, effort, and risk.
How to eliminate “zombie programs” that drain time, budget, and focus.
Get the playbook and equip your team with a planning system built for agility, alignment, and sustained growth in an AI-powered world.