MarketStar Blog | Direct (5)

4 Principles to Effective Content Marketing

on January 3, 2011 | By MarketStar Staff | Direct, Marketing, Best Practices

Pillars of Demand Generation

on December 13, 2010 | By MarketStar Staff | Direct, Marketing, Best Practices

This post originally appeared on Marketing Director Tracy Thayne's personal website. It has been repurposed for the MarketStar audience.

Dashboarding: How, Where and What the Customer Wants

on November 18, 2010 | By MarketStar Staff | Direct, Partner, Retail, Best Practices

Presenting the Whole Story

Clichés vs. Insights - So What?

on September 20, 2010 | By MarketStar Staff | Direct, Partner, Retail, Best Practices

I once worked for a boss from another country who was a dedicated, intelligent and thoughtful person who taught me a great deal about showing initiative and driving for achievement. Despite English being her second language, she was articulate and well-spoken, with one notable exception—clichés. She would misuse, misinterpret and combine clichés in alarming, nonsensical ways.