MarketStar Blog | Customer Success (8)

The obvious goal of an internet marketing campaign is lead generation converting to customer acquisition and retention. In order to build a successful online marketing strategy and keep it on the right track, constant monitoring and acknowledging customer feedback should be the thumb rule. Furthermore, it is essential to choose the most cost-effective and relevant plan that can assure maximum ROI. Pushing the boundaries of web technology should be the ultimate motive of any internet marketing tactic in order to achieve valuable leads.

The rise of the subscription-based economy has fundamentally changed the way businesses operate. Customers today prefer access over ownership, opting for on-demand services rather than committing to long-term product ownership. This shift places the burden of ongoing value delivery on businesses—customers will only renew subscriptions if they consistently see value. In this landscape, customer retention is more critical than ever, and tracking customer health is essential for ensuring long-term success. 

At a time when 97% of global consumers1 say that customer service is somewhat important or very important in their choice of and loyalty to a brand, you can’t afford to overlook this aspect of your business. Many businesses recognize this and, upon evaluating their customer service practices, realize that their current approach falls short of meeting ever-rising consumer expectations.

It’s no longer a fight over product features or pricing. Great service is what defines competitive advantage. Sadly, all organizations forget that they are not selling products and product features alone. They are selling dreams, desires and must cater to basic human needs. Product specs don’t cater to emotional needs…good service does.

Handling the customer journey in 2014 is extremely complex. People expect information to be available instantly on the go that too free of cost. Marketers are now challenged in terms of producing content that will satisfy their customer’s insatiable thirst for information. Moreover,22% of average consumers want to interact with brands throughout their buying journey. There are some crucial points for marketers to observe while marketing to their audience in 2014.

Traditionally, marketing and customer service have worked independently of each other, but in today’s world, separating these two departments makes it harder to deliver excellent customer experience. And when it comes to deciding whether to continue doing business with you, quality of experience is exactly what customers will consider first.1