While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”
Read MoreMarketStar Blog
Mastering Customer Retention: The Key to Long-Term Growth
on November 14, 2011
| By MarketStar Editorial Team
|
Business Growth
In the world of business, striking the right balance between acquiring new customers and retaining existing ones can make a significant difference. Many businesses prioritize new customer acquisition, often neglecting the treasure trove of existing customers. This guide explores the immense value of customer retention and how companies can leverage it for greater profitability and long-term success.
Read MoreWho will be the next Steve Jobs?
on November 9, 2011
| By Alan Hall
|
Best Practices
Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
Read More
