MarketStar Blog

Freelancing has been on an up-trend for some years now. It’s rapidly changing not only the way we work but the way we think about work, view clients, and negotiate with those who deliver services to us. Businesses can benefit from this trend. Here’s how. 

While most businesses believe that the risks of investing in emerging markets have increased over the past decade, just as many believe that the rewards have also increased, especially in markets that seem to have become saturated with existing customers and competition. In other words, businesses by and large believe that the risk and return ratio of investing in global markets is becoming increasingly favorable.

The AdTech industry is rife with fierce competition and  operates at a breakneck pace, but despite this, many companies have succeeded. How have they done it? For starters, many digital media companies have legacy media history, and as such, are movers and shakers. In the evolving industry, success often means going against the grain, and refusing to view perceived or legacy limitations as a barrier.

Sales organizations have an unprecedented amount of data available at their fingertips. While it’s easier than ever to access big data, the data itself can be overwhelming. In fact, 53 percent of sales managers say they feel overwhelmed by the volume of data, and 38 percent admit that they don’t know what to do with data once they get it.

Whether you’re ready to go to market or looking to extend your current capabilities, adding partner resellers can shorten and improve the process. Partners offer low upfront costs and bring established customer relationships to your organization.

Creating symbiotic relationships, where both parties benefit, is the first step in guaranteeing sustainable partnerships. While many channel managers are experienced in managing their current partners, acquiring new ones is a different story.

Inside sales has grown immensely over the past decade; research shows that 800,000 jobs were projected in inside sales from 2009 to 2012. It hasn’t showed any signs of slowing down. According to 2016 data, inside sales personnel held a 54.4 percent majority over a 45.5 percent field sales minority. By 2020, it’s projected that there will be more than 6 million inside and field salespeople in the US, with a vast majority dealing in inside sales. 

You and your team of salespeople likely excel at closing sales. You likely have a firm grasp of managing your top enterprise accounts. However, managing a funnel of leads and prospecting and qualifying them for growth are also likely consistent challenges.

You aren’t alone. As data shows, 25 percent of leads are legitimate and should advance to sales, but 79 percent of marketing leads never convert. What’s more, 73 percent of leads are not sales-ready, and 50 percent are qualified but not yet ready to buy.

Implementing and maintaining a partner program requires a bit more effort than blind luck. In today’s channel sales environment, attracting qualified prospects—and putting in the work to retain them—isn’t as simple as it once was. With a myriad of options available, partners now have more power than ever to select vendors that appeal to their needs. 

By now, you’re all very much aware of channel partner marketing and its many benefits. We’ve covered it extensively on our blog. From little-known secrets that can boost sales productivity to partner management best practices that will revamp relationships, our in-depth articles cover the spectrum of this highly-skilled sales and marketing processes. While it’s certainly helpful to read detailed examinations of specific topics, sometimes, it’s the little things that count.