MarketStar Blog

On the 22nd of February 2016, Starbucks announced that it was planning to make significant changes to its popular loyalty program. In the weeks and months that followed, even as the company rolled out its revised program, it faced intense criticism from customers and disappointing quarterly results on Wall Street1. Negative press notwithstanding, it was clear that Starbucks was doing something right. The company’s loyalty program was not ignored, like most programs are, but instead it carried influence and created an impact. 

Video marketing is more popular than ever. As a medium for getting your message out to the world, it’s unparalleled in its ability to instantly engage a viewer and keep them interested in what you have to say. Video marketing for channel partners is no different. However, where you put your videos affects the process differently, depending on with whom you partner. Needs across different channel partners change your approach. 

If you want to engage potential attendees before your company’s marketing event, your work is cut out regarding event promotion. It doesn’t matter how broad your audience base is, it’s still difficult to get people to attend. 

The importance of content marketing for a marketer today cannot be emphasized enough. This was reaffirmed once again when 95% of the marketers surveyed by us, claimed that content marketing is crucial to their post-sales content strategy.

Cloud computing has changed the business landscape. Not only does it bring a bevy of benefits – greater transparency, flexibility, reduced hardware and maintenance costs; but also more importantly allows companies to leverage enterprise IT, which they otherwise couldn’t afford. Then what is slowing down the mass adoption of cloud computing? 

In the case of retail, the customer is king. With today’s digital and social outlets, customers influence, motivate, and sway other customers based on personal experience and opinion more than ever before. This infographic pulls out key stats from our Transforming Retail in the Age of the Customer eBook, highlighting what matters most in a world of educated customers.

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

Handling the customer journey in 2014 is extremely complex. People expect information to be available instantly on the go that too free of cost. Marketers are now challenged in terms of producing content that will satisfy their customer’s insatiable thirst for information. Moreover,22% of average consumers want to interact with brands throughout their buying journey. There are some crucial points for marketers to observe while marketing to their audience in 2014.