MarketStar Blog

Channel partners have become more diverse than ever, making it hard to rely on one or two profiles to build an effective support and coverage model. This diversity only grows as you move further down the list of channel partners until you reach the bottom tier, where most vendors see the mix of high diversity and low revenue potential as a reason to write off any support beyond a portal or website. If you want to capture significant long tail revenue, you need to avoid generic messaging and give partners effective communication that fits their specific needs.

What is Customer Success? 

Customer success simply means focusing on the results your customers get from using your product¹. The more successful outcomes your product generates, the likelier they are to continuing using it. This might seem like common-sense, but involves a basic shift in thinking – from products and features to outcomes and business benefits. That is, focusing on why customers bought your product and whether those needs are being satisfied.

Google Analytics is a powerful tool that helps businesses track and analyze this behavior, providing insights into key metrics like cookies, bounce rate and exit rate. These metrics offer a window into how visitors interact with your site, revealing which pages engage them and which drive them away. By effectively interpreting these data points, businesses can enhance user experience, improve content, and ultimately increase conversions.

In the ever-evolving landscape of digital marketing, understanding and targeting the right audience is crucial for success. Data Management Platforms (DMPs) have emerged as powerful tools to help companies navigate this complexity. DMPs enable organizations to collect, organize, and analyze vast amounts of data, facilitating precise audience segmentation.

Programmatic advertising is still a relatively new discipline, and brands remain unsure about the best approach to follow. The eventual goal for programmatic advertising is to serve ads to targeted consumers in a more efficient and timely manner. However, the complexity lies in the fact that there is considerable variation in the automated platforms aiding the campaign execution, as well as in the way in which the results are measured and quantified. Companies should therefore first decide on the metrics they will be using for tracking their ROI of the programmatic spend. 

Various companies have approached their digital marketing needs with programmatic marketing. We will be discussing five instances where these brands have disrupted their respective industries with a programmatic advertising approach. 

Did you know that B2B marketers who use Twitter generate twice as many leads as those that do not? (Source: InsideView) Or that 55% of B2B survey respondents search for information on social media (Source: Mediabistro)? Your customers are tweeting their frustrations, liking pages of brands they would like to be associated with on Facebook, viewing videos of similar solutions on YouTube, posting queries on forums to make decisions. Not monitoring and indulging in these discussions means losing out on crucial information about valuable prospects and alienating your potential customers.

Content is an essential tool for marketers. Digital marketing, especially, revolves around the creation of tons of content. But most of the content that you put out there has a particular shelf life and could begin to look a little stale or outdated in a year or two. So how exactly is a content marketer meant to overcome this challenge? 

Marketers today are well aware of the power of video. Tablet and cellphone use has dramatically increased, and according to a study by Econsultancy, engagement with mobile video is three times higher than video on a desktop. 

In an amazingly short span of a couple or so years, Cloud Computing has become an integral, perhaps even the most vital part of an enterprise’s IT Strategy. It has helped free-up a huge chunk of the IT from the constrictions of legacy software and hardware licensing data center models, and has opened, revolutionized and to an extent democratized the way IT delivers services and how the users access information, applications and business services. 

But with the ever-increasing impact the cloud has on IT, there’s also a palpable confusion about how its full value to business can be harnessed, mainly because of the continuous and rapid evolution of the cloud and its related technologies and the growing flux of vendors using portentous hyperbolic marketing speak to sell their cloud solutions. 

That is why it is essential for businesses to continually monitor computing trends to keep updating and adapting their cloud strategies to evade expensive oversights or encash market opportunities over the coming years.

It’s being called nothing less than the “Fourth Industrial Revolution”1. And in terms of uncovering the potential of the Internet of Things (IoT), it seems the limits are defined only by our collective imaginations. Indeed, as one Forbes.com article argues, “The most important thing to do when considering how the Internet of Things will affect your business is to think bigger—much bigger.”2 And what applies to our businesses applies just as much to our individual lives.