Consumers increasingly embrace digital and social technology in all stages of their buying process. This trend has led to a rise in showrooming, making it increasingly difficult for brands to capture sales from retail unless they deliver an integrated shopper experience.
MarketStar controls online, in-store, and event-based shopping to increase sell-through and market share. We create measurable sales uplift while making a powerful, personalized shopper experience during a product launch, pilot, peak season or other crucial timeframe. We can interact with shoppers through multiple touch points along the buyer journey, both digitally and in person, to drive targeted traffic to retail and ensure the engaged shopper purchases while in store.
Seeking to increase sales for its mobile phones and wireless components, Walmart turned to MarketStar to pilot a program that involved store associate training, side-by-side selling, and consumer promotions. Success of the pilot led to expansion in new stores and markets.
With its vast customer electronics product line spread across several verticals and multiple sections of big box retail, Sony was looking to consolidate its promotions and sell one integrated product story. MarketStar worked with Sony to promote its entire line of TVs, digital imaging, and personal computing products to capitalize on peak retail traffic and spread Sony's integrated messaging.
Today's consumer is expecting a more personalized, interactive shopping experience. MarketStar enhances engagement and drives measureable results by leveraging skilled, trained sales professionals to represent your brand in retail. From product demonstrations and assisted selling to kiosk management, we have the expertise and infrastructure to build and execute your strategy and deliver an unrivaled, integrated consumer experience. Whether you need flexible staffing or dedicated, full-time coverage, we help you quickly go-to-market by increasing your scale into more locations while controlling costs.
You don’t represent the most admired brands in the world without talent. MarketStar is unparalleled in our ability to build, deploy, and manage expert sales teams—in record time. Our dedicated recruiting staff establishes a profile for each position, and then utilizes predictive and virtual screening tools and technology to identify and efficiently hire professionals which embody our clients’ brand identity and our sales culture.
MarketStar has an in-house training organization and resources to quickly ramp sales teams. We customize a training path and then blend online and formal, classroom-style instruction to accommodate different learning styles. Our internal communities facilitate social collaboration and content sharing. Ongoing development is available through our Orange U learning system so employees can reach their full potential.
The orange asterisk in the MarketStar logo embodies the spirit of our culture. Like the color orange, our employees are vibrant, energetic, tenacious, warm, and exciting. We empower our employees to find balance in their personal, family, spiritual, and work life, while creating a culture where performance and excellence are expected, monitored, and rewarded.
Savvy brands use technology to understand consumer behavior and create a better overall experience. MarketStar invests in building and integrating our best-in-class technology infrastructure within retail to shape consumer interaction, add value to each stage of the buying process, and increase productivity to improve your bottom line.
How do you empower today’s retail sales associates to engage and win over tech-savvy, informed consumers? MarketStar’s Connect+ is a social community designed to facilitate active conversation between your brand, the consumer, and the retailer. Now, you can control the customer experience by engaging in interactive dialogue to educate consumers and retailers about your products, and drive active communication. Connect+ combines content, training, campaigns, and interactive resources into a social platform for collaborating and rewarding behavior that drive sales and generates revenue.
With 78%* of internet users conducting product research online, what are you doing to connect with them and insert your brand earlier in the buying cycle? MarketStar’s Virtual Expert application connects consumers with a live representative through two-way video chat. Now you can engage and support digital shoppers at the tap of a button wherever they are. Our Virtual Experts provide product demos, information, and directions to a retailer directly from the shoppers’ PC, mobile, or tablet, extending your reach into the digital channel.
*Source: Pew Internet & American Life Project, 2010
When using their phones as they shop, 38% of consumers will abandon buying something in the store based on the information they see. MarketStar helps you move active shoppers toward purchasing your product. We leverage in-store POP to interact with consumers who are using their smartphones. We can drive awareness for your brand and offer assistance from a “Virtual Expert.” These experts are on call to answer questions, provide a live, two-way video product demo, and to co-sell with the retail associate. Now, you can embrace ‘showrooming’ by supporting curious shoppers with the information they need to make a decision.
Collecting data in retail is critical to staying in touch with current market conditions which affect sales. However, most CRM tools are not designed for the unique data collection needs of managing field and event activity from the retail environment. MarketStar’s PD Retail application converts sales and marketing strategies into individual activities which are prioritized and assigned based on strategy, current channel conditions, consumer demographics, in-depth retailer profiles and activity history. Optimized for mobile, PD Retail empowers your field team to collect real-time intelligence directly from the retail floor, while you can easily account for their time and activity.
Before launching a consumer acquisition strategy, do you have coverage in the right retailers? Can you measure KPIs, and how will you share data across your organization? MarketStar defines quantitative and qualitative metrics to show performance against objectives. We deliver insight into the retail channel so you can make smarter decisions about your business. We make our reporting visible through dashboards and digital communication so your stakeholders have an up-to-date picture of your progress and needs.
Today’s buying experience takes shoppers into multiple channels. If you concentrate on data from just one channel, you don’t have the full story. MarketStar monitors the level of consumer activity and interaction online, in the store, or at an event. We assign an experienced analyst to interpret the data, identify trends and provide insight. We don’t just measure success from an isolated campaign, but from consumer responses over time so you craft better content, identify where and when buyers purchase, and boost your organization’s collective IQ.
Sales volume is not always the best indicator of store potential for your products. So how do you determine where your customers live and where they buy? MarketStar matches your products or brand with customer segments to determine micro marketing strategies and coverage. We help you pick the right locations to deploy or expand your sales promoters and marketing teams by gathering multiple data sources and overlaying them on a map, so you can visually see which regions and locations to cover, and develop strategies for optimizing efficiency. Once the locations are selected, We conduct lifestyle segmentation analysis to identify key buyer profiles and create a targeted messaging strategy, so you can concentrate your go-to-market plans on areas with the highest potential ROI.
With the explosion of data available to sales and marketing teams, how are you keeping pace? MarketStar consolidates your data and reports into a centralized dashboard so you can concentrate on the data that counts. Our dashboards deliver actionable information you need to determine ROI, identify strengths and weaknesses, and drive decision making at all levels of the organization. We go beyond reporting on tactics to give you a holistic view of your business so you can quickly make changes and adapt to the speed of retail.
• Increase product sell-through while making a powerful connection between shoppers and your brand
• Engage shoppers through multiple touch points before at and after the point of sale—online and offline
• Carry your marketing messages seamlessly throughout the buyer journey
• Create measurable sales uplift during a product launch, pilot, peak season or other crucial timeframes
Today's know-it-all, have-it-all consumers are tough to peg. They have complex, conflicting preferences making it difficult to predict behavior. We help marketers know their customers and build real relationships. Our approach builds brand loyalty by engaging shoppers early and often through the buying process - before, during and after the sale.
Source: Ernst & Young 2012
As buyers use digital channels to shop and price-match, you can engage them early in the buying cycle to influence the sale. We leverage digital and in-person touches to improve the shopping experience both online and in the store. Now you can capture more sales by reaching multi-channel buyers when and where they shop.
Source: Motorola Solutions' "Annual Holiday Shopper Survey Results." December 2011
Integrate technology into the customer buying journey. We deploy digital tools to engage consumers early, and then leverage technology to reach and convert new customers through various media in multiple buying channels.
Source: Samsung. "A New Way to Engage with Shoppers." 2013