Own the Buyer Journey

Influencing sales and loyalty in-store, online, and on the go.

Capture Measurable Sales from Active Shoppers

Consumers increasingly embrace digital and social technology in all stages of their buying process. This trend has led to a rise in showrooming, making it increasingly difficult for brands to capture sales from retail unless they deliver an integrated shopper experience.

MarketStar controls online, in-store, and event-based shopping to increase sell-through and market share. We create measurable sales uplift while making a powerful, personalized shopper experience during a product launch, pilot, peak season or other crucial timeframe. We can interact with shoppers through multiple touch points along the buyer journey, both digitally and in person, to drive targeted traffic to retail and ensure the engaged shopper purchases while in store.

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The Customer is King

Today's social, mobile, and informed consumers are changing the very nature of "shopping."

Converting Shoppers into Loyal Customers

Seeking to increase sales for its mobile phones and wireless components, Walmart turned to MarketStar to pilot a program that involved store associate training, side-by-side selling, and consumer promotions. Success of the pilot led to expansion in new stores and markets.

Consolidating an Integrated Story

With its vast customer electronics product line spread across several verticals and multiple sections of big box retail, Sony was looking to consolidate its promotions and sell one integrated product story. MarketStar worked with Sony to promote its entire line of TVs, digital imaging, and personal computing products to capitalize on peak retail traffic and spread Sony's integrated messaging.

Launching a Complete Solution

How We Can Help

of Americans
list brand loyalty as a determining factor in making a buying decision

Today's know-it-all, have-it-all consumers are tough to peg. They have complex, conflicting preferences making it difficult to predict behavior. We help marketers know their customers and build real relationships. Our approach builds brand loyalty by engaging shoppers early and often through the buying process - before, during and after the sale.

Source: Ernst & Young 2012

of Shoppers
research online before purchasing in a store

As buyers use digital channels to shop and price-match, you can engage them early in the buying cycle to influence the sale. We leverage digital and in-person touches to improve the shopping experience both online and in the store. Now you can capture more sales by reaching multi-channel buyers when and where they shop.

Source: Motorola Solutions' "Annual Holiday Shopper Survey Results." December 2011

of retailers
believe the customer experience of the future will be driven by technology

Integrate technology into the customer buying journey. We deploy digital tools to engage consumers early, and then leverage technology to reach and convert new customers through various media in multiple buying channels.

Source: Samsung. "A New Way to Engage with Shoppers." 2013