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HP Joy Ride

HP was seeking to bring back the joy and excitement of holiday gift giving and receiving by organizing a mobile "Joy Ride" tour to raise consumer awareness for new HP products. HP needed a complete end-to-end solution which offered first-class logistics, creative, and staffing for their pop-up retail experience.

Download this case study to find out how MarketStar made an impact for HP in the top markets and busiest venues.

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