This is the final part of my interview with our Digital Ad Sales leadership team -- SVP - Dan Peterson, VP - Shea Stringert, and a director - Nickolas Eddy -- about our digital advertising sales business. In the video above, we discuss the benefits of hiring MarketStar as an outsourced sales engine for digital advertising platforms versus when a business does it themselves. In this blog post, I will go over the highlights of what I learned.
Ramp Your Team Quickly
In general, across our business, companies look to MarketStar to outsource their sales teams because of our ability to scale those teams quickly and allow them to have their products, services, or platforms sold in places around the world. This includes places like North America, Asia-Pacific, Europe/EMEA, and Latin America.
This is no different when we work with digital advertising platforms. "On average, new sales hires spend 10 weeks in training and only become productive after 11.2 months." - In-house vs Outsourced Sales Teams MarketStar can get a team spun up in 6 to 8 weeks, more than 50% faster than in-house.
"If you're looking to build a high-performing digital advertising sales team quickly, then working with us is a no brainer," says Dan Peterson. Not only do we ramp teams up but, we give companies scale to their organization. Have you ever wished that you had an extra hand to get things done? You get that by working with us - plus much much more.
Leverage Decades of Experience
There are hundreds, if not thousands of companies in the Ad Sales landscape that compete for paying customers. It’s no secret that Google, Meta, and TikTok’s dominance of search and social media advertising, respectively, have established a bulwark in the industry. All other media companies have to compete for the remaining ad dollars and determine how to take on these colossal players. What’s more, they must differentiate themselves from the other vendors who are selling and providing the same services.
MarketStar’s Digital Ad Sales leadership provides differentiation, strategic direction, and executes full-funnel sales and ad operations for some of the world’s largest companies in the space. Despite fierce competition among digital advertising platforms, many companies continue to succeed in acquiring, activating, and enabling advertisers with us. In addition, we have worked with thriving brands who have identified strategies to retain recurring ad spend from existing customers by driving positive ROAS, providing extensive campaign services, and deploying robust ad operations.
The best thing you can do to get you where you want fast and see lasting success is work with industry leaders selling digital advertising. There is not right or wrong answer when it comes to doing it in-house vs outsourcing a team where you need it. But objectively, you will see results faster when you trust the experts instead of trying to ramp, scale, and learn on your own.
To learn more about what we do check out our solutions page here: Digital Ad Sales Solutions