Companies seeking to expand into new markets, verticals, tiers, or industries have to balance the business impact and infrastructure costs of bringing in additional sales resources against the net benefit.
MarketStar builds new business revenue by deploying fully enabled sales professionals who seamlessly integrate with your brand strategy and internal teams—at a fraction of the cost. We apply a proven methodology for monitoring prospect activity, understanding when to engage, and delivering relevant messaging which speaks to prospect needs. And, we can quickly deploy solutions that expand your coverage, launch a new product line, or capture new revenue streams while driving profitable, loyal customer relationships from first contact to post-sales management.
Cisco was seeking a partner to deliver sales and technical expertise to end-users, while seamlessly mirroring Cisco's culture. Since 2005, MarketStar has managed several Cisco programs globally to drive new growth opportunities in eight countries.
Seeking to increase market penetration in multi-dwelling units (MDUs), DirecTV engaged MarketStar to make outbound prospecting calls and to field inbound lead calls to support a direct mail campaign. MarketStar engaged thousands of MDUs and surpassed all program conversion expectations.
AdRoll asked MarketStar to help gain sales in the SMB channel and facilitate the process of setting up AdRoll's program. The MarketStar team consistently exceeded quota and displaced the competition. The success of the program prompted expansion to develop leads in the mid-size and enterprise markets.
Although prospective buyers are often close to making a purchase decision without ever consulting sales, the role of a salesperson is far from extinct. MarketStar deploys socially connected, engaged sales teams who are empowered by data. Now, you can extend coverage into new markets, verticals, or channels with a fully-enabled team seamlessly integrated within your sales culture.
You don’t represent the most admired brands in the world without talent. MarketStar is unparalleled in our ability to build, deploy, and manage expert sales teams—in record time. Our dedicated recruiting staff establishes a profile for each position, and then utilizes predictive and virtual screening tools and technology to identify and efficiently hire professionals which embody our clients’ brand identity and our sales culture.
MarketStar has an in-house training organization and resources to quickly ramp sales teams. We customize a training path and then blend online and formal, classroom-style instruction to accommodate different learning styles. Our internal communities facilitate social collaboration and content sharing. Ongoing development is available through our Orange U learning system so employees can reach their full potential.
The orange asterisk in the MarketStar logo embodies the spirit of our culture. Like the color orange, our employees are vibrant, energetic, tenacious, warm, and exciting. We empower our employees to find balance in their personal, family, spiritual, and work life, while creating a culture where performance and excellence are expected, monitored, and rewarded.
Customizing your content and outbound campaigns based on target personas makes your marketing significantly more valuable. We help our clients realize the full benefits of automated marketing—increasing customer retention, shortening the sales cycle, and lowering costs. We use our experience with CRM management to track funnel progression and make accurate forecasts. We integrate social technologies and platforms to help your sales teams attract new business, engage current customers, and grow sales through existing networks. And we monitor and score activity so sales teams can determine when and how to engage.
Less than a quarter of all leads from your website are ready to speak with sales. How do you know which leads are sales-ready and which leads need more time? MarketStar aligns your sales and marketing efforts to identify interested leads, qualify opportunities, and deliver a robust sales pipeline. We deliver strategic, personalized, and content-rich information to targeted decision-makers—at the right time—to improve funnel progression and influence the sale. We track the disposition of your leads in relation to the buying cycle and use an intelligent scoring system that triggers alerts as leads mature. Ultimately, we remove the guesswork for your sales teams by identifying which leads are ready to buy right now and which leads need further nurturing to purchase down the road.
For sales teams to operate efficiently, they have to be dialed in with prospect activity, and receive triggered alerts to help them prioritize efforts to push opportunities through the pipeline. MarketStar implements a proven sales methodology enabled by automated CRM tools that enhance each rep’s ability to sell. We remove the bottlenecks and time-wasting tasks so teams can concentrate on executing their territory plans and tracking deal progression.
Buyer 2.0 is informed and connected, and only wants to work with sales people who add value and relevance. MarketStar’s sales philosophy revolves around relationships—not tactics. Our seasoned professionals focus on networking and building affinity in traditional and social channels to scale your coverage into more markets and industries. We don’t just “listen” to conversations, but actively participate with engaging content and data which supports decision-makers and establishes your place as a thought leader.
MarketStar goes beyond reporting activity metrics to give you a comprehensive analysis of your marketing spend, so you can calculate ROI from content, campaigns, and lead gen efforts. We help you identify kinks in your pipeline and deliver actionable data to drive business decisions. Our approach includes evaluation of your market segmentation and buyer personas to tailor messaging for each stage of the buying cycle. Through real-time intelligence, you can make the right decisions at the right time.
Who are your top performers and what makes them different? What are the factors that influence your win rate? MarketStar provides visibility into what makes your top performers succeed and how your methodology affects the sales cycle. We create scorecards to drive accountability and facilitate a winning culture. Our analytics and reporting help you assess program needs so you can make intelligent business decision that produce predictable, repeatable results.
Who are your ideal customers and where do they live? Into what regions should you expand your sales force? Companies that skip methodical, data-centric approaches to sales program management and expansion waste considerable time, money, and effort. MarketStar uses best-in-class tools to visually define the demographic and spatial regions of your next sale. Combine that with our local presence dialing, and this intelligent approach to analysis enables the effective development of winning go-to-market strategies.
Gain more insight into which territories are producing revenue so you can align marketing activity to close more business. Our dashboards shed light on rep activity, win/loss, deal size, pipeline activity and other key sales drivers so you can accurately forecast and manage your business based on concrete data.
Marketers are reluctant to outsource their content to an agency that cranks out low-quality puff pieces. MarketStar takes a different approach to telling your story. We mine lead data and prospect profiles to personalize messaging and demonstrate how your solutions solve real challenges. We don’t just spam websites with articles, we have the tools and research necessary to send the right message to the right segment, persona, or individual at the right stage of the buying cycle. Using data to drive communication generates more page views, social shares, and chatter for your sales teams.
• Implement the right inside/outside sales infrastructure supported by a proven sales methodology
• Maximizing B2B Sales through SMB, enterprise or other targeted vertical
• Deploy a dedicated, quality sales team to broaden coverage or open new markets
• Execute strategic sales and support plans that will maximize your demand gen investment and increase sales
• Empower sales teams with the knowledge, tools, and bandwidth they need to do what they do best – sell
By prioritizing leads based on intelligence, MarketStar sales teams are enabled to initiate and nurture real relationships, fostering trust and ensuring more leads transition through the sales funnel.
MarketStar's proven expertise in sales team deployment allows us to rapidly train and on-board a professional, high-quality sales force that makes immediate impact with top-tier accounts.
Source: CSO Insights 2013
MarketStar evaluates accounts to determine the right type and amount of support needed, so you can maximize your inside/outside sales investments.
Source: Forbes. "Latest Inside Sales Research Shows It's All About The Leads." 2012.