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Delicious Citrus: MarketStar Orange & Pantone Tangerine Tango

Orange color swatch of tangerine tango over an orange splashing into orange juice

Orange you glad Pantone is celebrating such a fun, bright color this year? We sure are.

As stated on their website, Pantone has been a world-renowned authority on color for nearly 50 years, inspiring design professionals with products, services and leading technology for the colorful exploration and expression of creativity. Pantone’s official 2012 color of the year, Tangerine Tango, juices well with MarketStar's culture.

Described on Pantone’s color blog, Tangerine Tango “marries the vivaciousness and adrenalin rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."

We're all about orange, aren't hue? Orange is a big part of our MarketStar identity. Our orange logo asterisk symbolizes the energy, passion, and vibrance of our corporate culture.

“Orange is tenacious,” said MarketStar COO Aaron Hall. “I love that word and it’s something I feel should describe every one of our employees. They’re out there taking care of our clients.”

This year we launched our employee program, Orange Nation, as a way to recognize the accomplishments of our people. Living the Orange way means making an IMPACT for our clients with our solutions to increase sales potential.

Bring on the citrus!

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