According to Sirius Decision, the adoption of Marketing Automation technology is expected to increase to 50% by 2015. However, my experience tells me that while more and more companies adopt marketing automation, they are not able to use the tool to its fullest potential because of a lack of expertise, methodology, or basic understanding of the tool. Many do not understand the potential it has when used correctly and settle for basic email marketing – missing out on the great opportunity of increasing conversion rates and Marketing ROI.
I even hear confusion such as: “Isn’t lead nurturing just a fancy term for email marketing?” or “It’s all the same.” This is why we have created the Email Marketing vs. Lead Nurturing Infographic. It provides a quick overview of the differences between each helping marketers realize that they can have a greater impact!