There’s something to be said for walking a customer through a logical, natural buying process. At MarketStar, we have been preaching the value of Lead Nurturing to our clients for years. But as seen recently, there is nothing like a “real world” example to really drive home the science behind a concept.
For those of you under a rock, Avengers opened this last weekend to stellar reviews. The movie follows “Earth’s Mightiest Heroes” as they battle invading forces set on taking over the world. Marvel Entertainment began an elaborate nurturing campaign in 2008 to build unity in their Marvel Studios properties; including Iron Man(2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), and Captain America (2011). In each movie little pieces and hints were strung together to connect the characters, and set the stage for a movie where they could interact.
By the time The Avengers hit the screen, customers were familiar with the product, the story, and had a favorite aspect that appealed to them. These customers were already sold, greatly reducing the amount of effort needed to get them to make the purchase.