Top Ten Reasons Why MarketStar is the Best Outsourced Sales and Marketing Company

1 A Focus on Sales MarketStar is unlike other organizations that attribute large portions of their revenue and skill set to activity, contact, and low-touch telemarketing-based programs across a variety of industries and customer bases. We are a commercial-oriented, quota-bearing sales organization focused on outbound technology selling. Many outsourced sales companies talk about sales, but few match MarketStar in our ability to deliver actual sales results. Since inception, MarketStar has driven more than $12 billion in sales for our clients, and has indirectly influenced billions more.

2 Performance-based Culture MarketStar’s programs, large and small, exceed our clients’ activity and sales quotas time after time. Since MarketStar typically provides sales teams to drive incremental client revenue, we have developed pay-for-performance plans for several clients. As a result, MarketStar is unique from its competitors in the sense that we share in the risks as well as the rewards of our client programs.

3 Multi-channel Sales Experience MarketStar has extensive commercial, B2B and retail sales experience. This multi-channel heritage means that MarketStar has the experience and resources to execute both consumer and business-to-business sales programs. Additionally, MarketStar has extensive offerings that encompass a variety of channel support, sales and marketing capabilities. Combined, the depth of our services provides clients with a one-stop-shop for channel engagement.

4 Field, Phone and Web Integration In the last two decades MarketStar has deployed more integrated field, phone and web-based sales campaigns in the CE/IT industry than any other company. MarketStar has unmatched experience deploying integrated programs that drive sales and influence go-to-market strategy, MarketStar refuses to simply deploy representatives in markets; instead we use a unique tiering structure and coverage model that optimizes the program by focusing our tactical execution in areas with the greatest sales potential.

5 Omnicom Group Affiliation MarketStar is a wholly-owned subsidiary of Omnicom Group (NYSE: OMC), the largest marketing communications company in the world. Omnicom’s branded networks and specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty marketing services to some of the world’s leading companies. MarketStar collaborates with other Omnicom members to better serve its clients.

6 Global Deployment Expertise Clients have increasingly turned to MarketStar to expand globally. This need has allowed us to extend our services throughout the European, Asia/Pacific and Latin American arenas. This initiative is facilitated through our European operations, Omnicom sister companies, and joint venture partnerships.

7 Emphasis on Advanced Technology Selling Unlike other firms that spread their specialization across multiple industries, MarketStar is, and has been since inception, focused on selling advanced technology solutions for some of the world’s most respected brands, including Cisco, HP, Microsoft, Sony and others.

8 Compliance with National Retailer Requirements MarketStar represents some of the world’s leading consumer brand names, providing coverage in every major market and in all key retail outlets, including big-box, mass-market, specialty and independent retailers. Along with meeting the rigorous standards set by Best Buy to become a Best Buy Approved Provider, MarketStar has met similar standards with Circuit City, CompUSA, Wal-Mart, Fry’s and other regional outlets.

9 Scalability and Flexibility MarketStar has the infrastructure to identify, hire, and deploy a team under stringent timetables. We are able to do things better, faster, and more efficiently than our competition because of our experience, infrastructure, and processes. In addition to assuring clients of our staying power, our financial stability and size allow us to meet the financial, resource and process requirements of large, rapid and specialized sales deployments.

10 Powerful PartnerDynamics™ Application Platform MarketStar can leverage PartnerDynamics, our proprietary application, to store and monitor program activities, metrics and sales. Capable of handling tens of thousands of transactions per day, the PartnerDynamics system has proven itself in major MarketStar programs, providing a comprehensive picture of every account’s sell-through potential to maximize program effectiveness.