No question, an MDF program can be an ideal way to grow a healthy sales organization, while maximizing your marketing dollar through pre-approved, joint marketing activities. But for many manufacturers, MDF utilization rates remain low because resellers don't know how to leverage or manage their funds. The situation is compounded when resellers do not fully understand MDF requirements and accountability.
If your partners are not utilizing their MDF dollars, you're losing potential channel sales. Let MarketStar help you maximize your funds with our collaborative management solution. This offering empowers resellers to quickly develop campaigns that exceed the expectations and requirements of their MDF allocation. Our capabilities include a completely automated system for managing funds, initiating campaigns and tracking and measuring success. Additionally, our extensive, hands-on approach to building channel relationships helps increase partner satisfaction and encourage future campaign response.