Retail Field Sales Training by MarketStar

In Field Sales Training Programs Empower Retail Partners

Informative formal field sales training sessions ensure retail partners are capable and confident to sell your products. Your brand value and benefits will be presented through various events, venues and media, delivering a high-knowledge transfer rate.

Training Your Retail Partners

The highly competitive retail environment makes product education and differentiation a necessary element to winning mindshare among retail partners. Retail field sales trainers develop and execute training strategies to complement other field marketing initiatives. These informative, formal sessions instill confidence in both product messaging and selling techniques. Additionally, MarketStar produces quality training content and curriculum geared to engage retail partners and effectively initiate knowledge transfer within the channel.

I need help…

  • Responding to ad hoc requests for large, classroom-style trainings.
  • Improving the level of store associate product knowledge for my brand.
  • Discovering more efficient ways to quickly develop content while maintaining accurate control of documents.
  • Supporting large training events without major internal resource disruption.

MarketStar field sales trainers provide quality, informative training sessions to your retail partners. These professional, formal sessions leverage a unique training program to ensure MarketStar's voice is your voice. Our premier offerings include an emphasis in training and selling, while establishing a strategic partnership with our retail partners and their vendors to ensure they are capable and confident to sell your brand. Our ability to represent highly technical products has established our teams as product and program experts.

MarketStar can…

  • Provide experts to train sales associates on your products and to effectively represent your brand.
  • Address customer adoption of new technology.
  • Produce and deliver your product launches.
  • Assist with category creation.
  • Execute brand differentiation in a crowded market.



In Field Sales Training Case Study

Hands-on
demonstrations
increase brand
affinity and knowledge

Hands-on demonstrations increase brand affinity and knowledge
Microsoft was looking to enhance Windows brand advocacy and increase recommendation rates in Best Buy. MarketStar organized formal, interactive Windows 7 in field sales training for store associates in the top 15 Best Buy markets. Event attendees polled after the training sessions showed a 53% increase in brand affinity for Windows PC and a 62% increase for Windows 7.



 
 
 

Holiday Retail Update 2011

 

5 Keys to a Successful Brand Advocacy Program

 

CE Retail Holiday Forecast 2011