Making sure your product is on
the shelf is only half the battle.
Displacing Competition is Key.

You've Succeeded in getting your product on the shelves in the best retaillers across the country, unfortunately, this does not guarantee that people will buy it. A strategic competitive plan will help displace competition and promote your product and brand. 

Better Your Competition at the Point of Sale

When it comes to consumer marketing, the competition never rests — and neither should you. However, responding to a competitive offering in a timely manner is much easier said than done. Your rivals are spending their dollars on promotions and marketing to drive traffic to retail. You can use their money against them by converting their buyers into your customers once they are in the store.

If you need help…

• Understanding where the competition is succeeding, and creating a strategy to respond.
• Crafting store promotions and incentives that will combat competitor’s programs.
• Winning the mindshare of store sales associates and motivating them to recommend your brand.
• Responding quickly to competitive threats before they affect sales.

MarketStar meets competitive threats “head on” by deploying resources directly at the point of sale where they can influence product positioning and undercut the competition. We take a frontline position among retail personnel to educate them on brand or product differentiation. Additionally, we focus on solutions geared to engage consumers through multiple touch-points so they can develop an emotional attachment to your brand and become a loyal advocate.

MarketStar can…

• Respond rapidly to competitive activity on the sales floor before it threatens your positioning.
• Execute strategies based on competitive intelligence you already have.
• Prevent the competition from converting a customer to another brand.
• Educate store sales associates and make them feel more comfortable presenting your product and recommending it as the brand of choice.

What's Next? Increasing Sales Velocity