Motivational Marketing
and Training to Support Retail Advocacy

Your product is on the shelf and now it’s time to improve your in-store brand representation by training and motivating retail associates to sell your brand. Our full-time, dedicated resources will ensure your company’s messaging and selling points are accurately communicated to consumers in order to optimize sales.

Creating Brand Advocates

Consumers have an enormous capacity and desire to feel empowered by information about the brands and products they buy. This makes retail sales associates critical allies in representing your products and brand positioning. MarketStar's brand advocates improve point-of-sale representation through training and influencing sales recommendations.

If you need help…

• Training store-level employees on a new or existing product lines to increase sales rates
• Transferring key selling points and new feature information along to retailers
• Giving your product a “voice” in the retail channel.
• Addressing high return rates.
• Improving consumer satisfaction during the buying process.

MarketStar recruits, hires and trains brand advocates to act as ambassadors for your product. Brand advocates travel to key stores to interact with sales associates and provide instruction on product features and benefits. They also gather market intelligence (including competitive information), consumer opinion about products, and current sales floor trends.

MarketStar can…

• Train and motivate store-level employees about new or existing products.
• Ensure proper installation and use of demo products, as well as placement and stock of POS promotional materials.
• Hire and train brand advocates that interact with and instruct sales associates.
• Gather valuable market intelligence about your products and sales trends.
• Empower sales associates to confidently recommend the features and benefits of your products.