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Social Engagement

Turn Casual Customers into Brand Advocates through
Social Media

Turn your consumers into brand advocates and transform social sentiment into actionable marketing strategies. MarketStar goes beyond tracking and monitoring solutions — we drive interest and loyalty for your brand through hands-on engagement.

Make Your Move

Purchase behavior is heavily influenced by peer-to-peer recommendations in reviews, forums, communities, etc. You may be monitoring the social chatter, but don’t have the presence or resources to reinforce the online conversations to support your brand, deliver product information or combat negative feedback.

If You need Help...

  • Determining where purchase decisions for your products are being made.
  • Becoming Familiar with all the social media outlets where conversations take place about my products and the competition.
  • Executing actionable campaigns based on social sentiment findings.
  • Identifying key influencers and providing them with the tools and incentives to create demand.

MarketStar serves as the execution arm that engages your consumers (whether online or at the point of sale) and empowers them with information to influence the buying process and that turns social chatter into selling opportunities. We have the technology and resources to constantly monitor and interact in the social networking community. The information we gather will allow for more effective campaigns that grow market share and encourage repeat purchases.

MarketStar can…

  • Engage with consumers and gather information about their purchase behaviors and motivations.
  • Leverage technology to provide interactive support and solutions in online communities and networks.
  • Develop campaigns based on consumer trends and social sentiment findings.
  • Create demand by instantly and effectively engaging with key influencers.

Case Study

Building a tactical
social community

LG was seeking to leverage MarketStar’s training expertise and technology platforms to create a greater level of consumer engagement. LG’s corporate online community manager assumes the online avatar of “LG Girl” within Twitter and Facebook. As LG Girl interacts with followers, she directs those seeking technical or product support to either an online community managed by MarketStar, or to the MarketStar admin operating under the avatar of “LG Product Pro.” The two work together seamlessly to integrate a new level of marketing muscle in consumer support.



 
 
 

‘Tis the Season for Social Giving

 

Holiday Retail Update 2011

 

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