Marketing resources are typically focused on new customer acquisition — often leaving existing customers ignored. Without regular contact, customer attrition rates increase and sales people are forced to make up the lost revenue by generating new deals. Lowering customer attrition through effective direct account management not only safeguards revenue, but exposes more profitable cross-sell and up-sell opportunities.
Today's competitive business landscapre requires that you maximize the value of every customer interaction. The first step is to maintain regular, personalized, and meaningful contact with your customers. This can be an ovewhelming proposition based on scope alone. Applying the right people resources to the job is also a stressful consideration. You can't afford to leave this revenue stream unmanaged.
MarketStar's Direct Sales Account Management lets you offload customer service, technical and/or post-sales needs to our specially trained service teams. Benefitting from years of service experience, our agents help improve customer loyalty by addressing immediate service needs, while maintaining attention to possible up-sell and cross-sell opportunities. Supporting our agents are knowledge bases and support communities that enable self-service and automated communications systems that keep your customers feeling close and informed.
Retail