Finding New Partners
Through Channel Recruitment

It’s not about more partners – it’s about having the right number of partners engaged in the right kinds of business. Many companies either target the wrong businesses or improperly qualify their prospects – or both. You want partners who are interested in working with you and will actively sell your brand.

If you need help...

• Knowing where to get a clean list of prospects and make sure it provides quality leads.
• finding outsourced resources to manage opportunity cost when building a channel base.
• Identifying quality targets to include in your channel program.
• Helping your sales team with new partner development due to existing demands.

MarketStar's command of Partner Acquisition is more than just segmentation and targeting. Whether you need a handful of highly specialized, vertical solution integrators or thousands of loyal and engaged horizontal resellers, our partner targeting, recruitment and on-boarding expertise is the catalyst you need to ignite and scale your partner base. We combine business intelligence, a sound profile methodology and seasoned field-, phone- and digital-based recruitment specialists to segment your channel(s) and recruit new partners that are ready to sell.

MarketStar Can...

• Identify target partner segments based on POS/sales data and profile analysis.
• Generate interest, contact target partners, recruit and step them through sign-up and enablement process.
• Establish a base of newly-recruited partners and an active sales pipeline.
• Target profiling, delivering custom messaging, and qualifying each prospect for further engagement.
• Delivery of not just newly-recruited partners but also an actively engaged sales pipeline.

What's Next? Channel Development