Let our MDF Accelerator solution put your available Marketing Development Funds (MDF) to good use through a collaborative management solution and automated managing system that will empower resellers to quickly develop campaigns that exceed the expectations and requirements of your MDF allocation.
A MDF program is an effective way to grow a healthy sales organization while maximizing your marketing dollar through pre-approved, joint marketing activities. But for many manufacturers, MDF utilization rates remain low because resellers don't know how to leverage or manage their funds. The situation is compounded when resellers do not fully understand your MDF requirements and accountability.
If your partners are not utilizing their MDF dollars, you're losing potential channel sales. Let MarketStar help you maximize your funds with our collaborative management solution. This offering empowers resellers to quickly develop campaigns that exceed the expectations and requirements of their MDF allocation. Our capabilities include a completely automated system for managing funds, initiating campaigns, and tracking and measuring success. Additionally, our extensive, hands-on approach to building channel relationships helps increase partner satisfaction and encourage future campaign response.
Extreme Networks offered partners quarterly Marketing Development Funds based on sales. These MDF dollars expired after 180 days if unused and were manually tracked in a time-consuming fashion. MarketStar saw an opportunity to improve the efficiency and overall MDF usage with resellers. A secure partner portal was developed to track use of MDF. Partners logged in to submit claims, check on claim status and review MDF balance. Automated e-mails were sent to the partners reminding them of upcoming deadlines and claim status, which streamlined and increased usage of MDF.
Retail