Because partners typically work with multiple vendors simultaneously, product education and co-branded business planning are necessary elements to building partner confidence in your solutions. Unfortunately, providing these services to your partners is expensive and consumes valuable resources. Most companies struggle to develop effective training content and coordinate the logistics to deliver it to their partners. It also requires an integrated communication vehicle to guarantee partners receive the most current and relevant information for closing sales opportunities.
Constant and consistent channel training is extremely important in building and maintaining partner engagement and a company’s brand. At MarketStar, we have a cost-effective solution to this everyday challenge. We employ product educators and marketing specialists who are experts in providing technical sales training and developing initiative-based business plans to drive results.
Implement a rigorous channel training curriculum and proven sales methodology that provides the best-educated trainers and specialists. By establishing sales and technical readiness, resellers can do what they do best — sell.
MarketStar Channel Training gives resellers the knowledge and materials they need to do what they do best — sell. We use an integrated training regiment to provide customized curriculum and a dedicated field team to get partners prepared to move your product and build your brand.
HP reseller partners require ongoing training to effectively represent HP's broad line of products in the marketplace. Due to the breadth of resources required to deploy and manage a dedicated field training team, HP turned to MarketStar's Product Educators to deliver a cost-effective, field-based education and channel training solution. Annually, this MarketStar team conducts over 3,500 sales trainings to over 75,000 HP channel partners.
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