Growing Marketshare through Active Channel Development

Every company with a channel development program has its own sales strategy, but they all have one goal — growing market share. A solid roster of partners can help you achieve growth, but if you aren’t consistently engaging your channel, you really don’t have partners, just reactive resellers. Channel Development Strategies are critical to identify and profile your target partner segments, engage existing target partners and guide new partners through the sign-up process — delivering your company a sales pipeline filled with qualified sales leads.

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• Identifying key influencers and providing them with the tools and incentives to create demand.
• Winning the mind share of resellers’ sales teams with the hope they will recommend your brand at the point of sale.
• Providing the business consumer with additional information and validation at the point of sale.
• Motivating channel partners to sell.
• Training my channel in a timely and consistent manner enough to improve sales.

As the pioneer of Channel Development, MarketStar provides consistent channel engagement to help you manage and develop all your partners — big and small.  Our strategic integration of digital and field communications allows us to foster the relationships of your productive resellers, while developing the underperformers. By proactively engaging all your business partners we can drive loyalty and sales management from SMB to enterprise partners, DMR relationships, OEMs, and independent software vendors.

MarketStar can…

• Provide an integrated field-, phone- and digital-based team that uses a unique tier-based structure and intelligent coverage model to optimize the program by focusing on areas of greatest potential.
• Deploy a team of sales professionals to profile, train and grow targeted and under-performing reseller partners.
• Reduce sales inhibitors while rapidly closing net new sales opportunities.
• Graduate channel partners with strong broad channel programs to top-tier status.
• Continuously measure, track and forecast incremental growth.

What's Next? Partner Support