Maximizing the Potential of Alliance Channel Partners

Design, Align & Execute

Creating powerful alliances is essential to business growth and longevity. It enables companies to keep pace with change, triumph over competitive pressures and deliver on increasing customer expectations. And in today’s connected, fast-paced world, alliances offer the means to exploit rapid-growth opportunities without overwhelming an organization’s infrastructure or its people.

To realize the benefits of an alliance, you need to design a plan that fits perfectly with your business objectives and then flawlessly execute the plan. Stop and think for a moment about how much work goes into running just one organization, then add multiple, all the while getting them working as one. For all the benefits an alliance can offer, they require tremendous effort and focused attention throughout each phase of its lifecycle. Everything must be done right – the design, the recruiting, the integration of business processes, and the ongoing care and feeding – and doing that you are guaranteed the coveted, win-win situation.

Nurtured Relationships Prosper

With Alliance Advocacy you can center your attention on the business at hand, and let MarketStar support the points of interaction where boundaries between companies need extra concentration. Whether you need to guarantee support of new technology from Independent Software Vendors (ISV), or roll out a joint sales team to drive revenue for a new joint offer, bundle or platform, our years of experience and broad partnering expertise can fill the gaps and strengthen the alliance where it is needed most.

Consistent and transparent management of these relationships drive loyalty to your program and increase exposure through an expanded universe of solutions. As these relationships grow, new sales opportunities will be uncovered and the alliance will prosper. Once an alliance is formed, we help you merge critical business processes to ensure smooth handoffs and clear communications. We take on the role of supporting and managing the relationship, so you can focus on the purpose that brought you together.

If you need help …

• Recruiting strategic channel partners that complement your offerings and provide access to resources that create a strategic advantage.
• Identifying companies with products and/or services that complete a solution demanded by the market.
• Generating more revenue by finding partners with untapped distribution channels and presence in other geographies.
• Identifying alliance partners that serve specific markets and/or industries.
• Managing tactical alliance operations so you can spend more time with your top strategic partners.
• Communicating critical business and/or technology updates that impact your alliance network.
• Finding ways to optimize the effectiveness of your existing alliances.

MarketStar can …

• Identify partners with the fit to your culture and business intent.
• Bridge complex business processes and simplify working together.
• Take on functional roles that make handoff and communications easier.
• Manage existing partnerships to optimize the desired output.
• On-board new partner recruits and bring them up to speed faster.
• Generate demand for alliance solutions through marketing and sales programs.
• Provide customer service and technical support for alliance solutions.
• Increase partner education and program participation.