Emerging businesses and even many well-established companies lack channel experience or possess a short-term focus on non-marketing activities that may ultimately derail them from establishing a sound go-to-market strategy. In fact, an inadequate strategy forces eight out of every ten businesses to fail within the first five years.
At MarketStar, we provide businesses with channel program development and an end-to-end demand generation vehicle to guarantee a sound go-to-market strategy. Our Channel Enablement Program helps walk businesses through gathering proper business intelligence to implement profitable channel programs. Our Demand Generation solution is designed to accelerate program growth by using a proven direct mail methodology to target decision makers and secure qualified leads.
Driving business through the channel effectively is a challenge for any sized company. If you are looking to develop a new channel strategy or accelerate growth in a current channel, MarketStar's Channel Enablement Program can maximize your results. Our program provides an intelligence-led, yet practical approach to channel research, program design and sales team implementation and management and is ideal for emerging and established businesses alike.
Through channel and end-user research, as well as sell-through analysis, we ensure you are segmenting, targeting and recruiting the right channel partners. Our research helps you develop a program implementation strategy that includes compelling messaging, necessary program features and support tools with real perceived value. We then deploy one of our inside sales teams dedicated to influencing the channel, forecasting sales, displacing competitors and establishing business plans with resellers. Throughout this process, we track program results and provide recommendations for continuous improvement.
