Today's shopper walks into the store with more research and access to opinions about competing products than ever before — what are you doing to make sure they walk out with yours?

The retail sales associate remains the last line of defense for product information and recommendations at retail. When the customer is in-store and ready to buy, what are you doing to ensure your product is top-of-mind with retail sales associates at the moment of sale? Win retail sales associate mindshare and loyalty by instilling passion for your brand and products. MarketStar increases retail sales associate recommendation rates by brand loyalty marketing through brand advocacy, training development and delivery, knowledge communities, and other tools.

If you need help…

• Training and educating retail sales associates on your product
• Responding to competitive threats before they affect your sales
• Developing in-store promotions and incentives that will combat competitive programs
• Gathering actionable sales intelligence at the store level
• Gathering feedback on how your brand promise is being perceived and communicated
• Combating the effects of online shopping and showrooming at retail

MarketStar's Retail Associate Advocacy  solutions ensure consumers translate their desire to feel educated about the products into an empowered purchase. Make the retail sales associates your critical allies in positioning your products and brands. Retail Associate Advocacy improves point-of-sale representation by training and influencing sales recommendations. MarketStar improves point-of-sale representation through training and empowering retail sales associates to make sales recommendations.

Clients engaged in Retail Associate Advocacy use a combination of the following solutions:

Brand Advocacy — Geo-targeting and other reports from Market Strategy provide superior coverage modeling for a Brand Advocacy program
Training Development & Delivery — Build a program for in-depth product training
Knowledge Communities — Give RSAs an always-on resource to train and engage with your brand
Event Marketing - Creating a memorable experience for RSAs and consumers alike