Case Studies


You will need Adobe Acrobat to view these files.
  Retail Sales & Marketing
Mystery Shopping: Auditing In-Store Presence to Improve Customer Experience (Hoover)
( view extract | download pdf )
Product Demonstrations: Capturing Sales During High Retail Traffic (Whirlpool)
( view extract | download pdf )
Event Marketing: Creating Buzz for New Products (Sony Ericsson)
( view extract | download pdf )
Brand Advocacy: Capturing the Market with Increased Awareness (Sony)
( view extract | download pdf )
Brand Advocacy: Capturing Mindshare and Loyalty in Retail (RIM)
( view extract | download pdf )

  VAR & Direct Sales Teams
Direct Sales Management : An Extension of the Internal Sales Team (Cisco)
( view extract | download pdf )
Channel Partner Management : Engaging SMB Partners to Accelerate Sales Growth (HP SPO)
( view extract | download pdf )
Channel Partner Management : Engaging Partners to Accelerate Sales Growth
( view extract | download pdf )
Channel Training & Marketing: Improving Knowledge and Sales Readiness (HP CTT)
( view extract | download pdf )
Partner Recruitment: Finding the Right Partners Ready to Sell (APC)
( view extract | download pdf )

  Business Intelligence
Market Research: In-store Research Identifies reasons for Customer Returns (LG)
( view extract | download pdf )
Channel Enablement Program: Engaging the Right Channel Partners (Stoneware)
( view extract | download pdf )
Business Intelligence: Converting Data into Actionable Business Strategies (RIM)
( view extract | download pdf )
Marketing Research: Using Market Research to Focus Marketing Efforts (Undisclosed)
( view extract | download pdf )
Geographic Information Systems: Using GIS Analysis to Drive Business Decisions (RIM)
( view extract | download pdf )