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Partner Recruitment

It's not just about recruiting more partners - It's about recruiting the right partners

Recruiting and enabling the right number of partners to engage in the right kinds of business will mean more to the success of your channel than anything else you do. Many companies either target the wrong businesses or improperly qualify their partners – or both. You need partners who are not only interested in working with you but have the abilityto leveage their value proposition and solution set to enhance the sales of your products

Every company with a channel program has its own sales strategy, but they all have one goal — growing market share. A solid roster of partners can help you achieve growth, but if you aren’t consistently engaging your channel, you really don’t have partners, just reactive resellers. Channel Development is critical to identify and profile your target partner segments, engage existing target partners and guide new partners through the sign-up process — delivering your company a sales pipeline filled with qualified sales leads.

If you need help…

  • Knowing where to get a clean list of prospects and make sure it provides quality leads
  • Managing opportunity cost when building a channel base
  • Identifying quality targets to include in your channel program
  • Onboarding and training new partners quickly and efficiently

MarketStar's command of Partner Recruitment is more than just segmentation and targeting. Whether you need a handful of highly specialized, vertical solution integrators or thousands of loyal and engaged horizontal resellers, our partner targeting, recruitment and on-boarding expertise is the catalyst you need to ignite and scale your partner base. We combine business intelligence, a sound profile methodology and seasoned field-, phone- and digital-based recruitment specialists to segment your channel(s) and acquire new partners that are ready to sell.

Clients engaged in Partner Recruitment use a combination of the following solutions:

Broad Channel Management - Fortify and extend your channel by engaging and cultivating partners who are not named accounts
Alliance Advocacy - Find and develop partners who develop products and services to fit your software, hardware or platform
m*Sight Business Analytics - A palette of intelligence elements designed to guide program direction

Channel Recruitment Case Study Download

MarketStar has the experience and resources to recruit partners that are active and ready to sell.

MarketStar Can
  • Identify target partner segments based on POS/sales data and profile analysis
  • Generate interest, contact target partners, recruit and step them through sign-up and enablement process
  • Establish a base of newly-recruited partners and an active sales pipeline
  • Target profiling, delivering custom messaging, and qualifying each prospect for further engagement
  • Delivery of not just newly-recruited partners but also an actively engaged sales pipeline