Recruiting and enabling the right number of partners to engage in the right kinds of business will mean more to the success of your channel than anything else you do. Many companies either target the wrong businesses or improperly qualify their partners – or both. You need partners who are not only interested in working with you but have the abilityto leveage their value proposition and solution set to enhance the sales of your products
Every company with a channel program has its own sales strategy, but they all have one goal — growing market share. A solid roster of partners can help you achieve growth, but if you aren’t consistently engaging your channel, you really don’t have partners, just reactive resellers. Channel Development is critical to identify and profile your target partner segments, engage existing target partners and guide new partners through the sign-up process — delivering your company a sales pipeline filled with qualified sales leads.
MarketStar's command of Partner Recruitment is more than just segmentation and targeting. Whether you need a handful of highly specialized, vertical solution integrators or thousands of loyal and engaged horizontal resellers, our partner targeting, recruitment and on-boarding expertise is the catalyst you need to ignite and scale your partner base. We combine business intelligence, a sound profile methodology and seasoned field-, phone- and digital-based recruitment specialists to segment your channel(s) and acquire new partners that are ready to sell.
Broad Channel Management - Fortify and extend your channel by engaging and cultivating partners who are not named accounts
Alliance Advocacy - Find and develop partners who develop products and services to fit your software, hardware or platform
m*Sight Business Analytics - A palette of intelligence elements designed to guide program direction