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Every company with a channel development program has its own sales strategy, but they all have one goal — growing market share. A solid roster of partners can help you achieve growth, but if you aren’t consistently engaging your channel, you really don’t have partners, just reactive resellers. Channel development and management solutions are critical to identify and profile your target partner segments, engage existing target partners and guide new partners through the sign-up process — delivering your company a sales pipeline filled with qualified sales leads.

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As the pioneer of channel development, MarketStar provides consistent channel engagement to help you manage and develop all your partners — big and small. Our strategic integration of digital and field communications allows us to foster the relationships of your productive resellers, while developing the underperformers. By proactively engaging all your business partners, we drive loyalty and sales management from SMB to enterprise partners, DMR relationships, OEMs, and independent software vendors.

 

Partner Channel Overview

Maximize Partner Loyalty and Sales

There is a science to channel performance and an art to partner engagement. MarketStar is the key element that accelerates your channel strategy. We represent you seamlessly and efficiently, maximizing your complete channel coverage.

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